Perfume Point’ still on the cards
The New Zealand Geographic Board Ngā Pou Taunaha o Aotearoa (NZGB) has decided not to proceed with moves to assign the
name ‘East Pier Point’ to the Hawke’s Bay feature known locally as ‘Perfume Point’.
Although known by a number of unofficial names, including ‘Perfume Point’, this feature – at the mouth of Napier’s
Ahuriri Estuary – is not officially named.
“The NZGB proposed ‘East Pier Point’ to aid in maritime safety, as ‘East Pier’ has been on nautical charts since 1975.
But during public consultation, only one submission supporting this name was received,” said NZGB Secretary Wendy Shaw.
“In contrast 209 objecting submissions, including one from the Napier City Council, were received – 68 percent
preferring ‘Perfume Point’, and another 30 percent wanting ‘Doris Point’ – showing the local community to be
overwhelmingly opposed to the proposed name.
“The NZGB will advise Napier City Council that if it wants to officially name the point it can do so through the usual
NZGB processes following public and mana whenua consultation.”
Visit the LINZ website for information about general place naming and the New Zealand Geographic Board.