Media release
27 February 2015
Independent company to survey Aucklanders on transport
A quantitative survey, asking 4,200 Aucklanders for their views on fixing and funding transport, has started as part of
Auckland Council’s 10-year budget consultation.
The month long survey will enable robust analysis and further insight into the views Aucklanders have on the issue of
transport, which is a strong focus of the budget.
The survey, including the questionnaire and sample, has been developed and designed by independent research company
Colmar Brunton.
The University of Auckland has also been commissioned by council to conduct an independent peer review of the survey to
ensure the statistical reliability of its results.
Dr Catherine Frethey-Bentham, Senior Lecturer at The University of Auckland says, “The University of Auckland is
providing independent advice and performing a peer review of the procedures followed in conducting the Long Term Plan
survey, to ensure that rigorous survey design and data collection processes are enacted.”
The survey results will be considered, along with feedback collected on council’s 10-year budget, by elected members
before they make decisions on what goes into the final budget in June.
Survey respondents will be contacted by telephone based on a sample that is demographically representative of Auckland’s
population.
Results will be made public by May.
Ends
Note to editors:
The maximum margin of error (at the 95% confidence level) on a sample size of 4,200 is +/-1.5%.