News release
6 October 2014

CCT targets Aussies with new twist to Canterbury Tales

Christchurch & Canterbury Tourism (CCT) has launched a new campaign - Canterbury Tales Yet To Be Told – in a bid to entice Australian visitors back to the region.

“Christchurch has seen a significant drop in Australian visitors and we are working hard over there to change perceptions and put Canterbury on the map. The campaign is set to take advantage of the 11 per cent growth in trans-Tasman airline capacity over the summer,” says CCT’s General Manager Marketing, Rowan Townsend.

“We know Australians love the South Island and we want to show them how easy it is to fly in to Christchurch and get out exploring,” she says.

In a modern day twist to Chaucer’s Tales, Sydneysiders searching for the ideal break are being given a chance to experience Canterbury, New Zealand-style.

CCT has put together seven short break itineraries and a competition highlighting the unique experiences and ease of travel in the South Island’s largest region.

The Canterbury Tales Yet To Be Told campaign is running online at canterburytales.com.au for two weeks until 20 October.

People have the chance to win a $1,000 Webjet voucher, a rental car for five days and four different Canterbury experiences for two people.

Rowan Townsend says CCT is also busy in the trade space across markets in Australia and South-East Asia.

A large contingent of Australian agents will visit Christchurch and Canterbury as part of Tourism New Zealand’s mega familiarisation next week, and CCT will update all 250 agents at the training day in Auckland.

Frontline training for 80 West Australian agents is also underway soon. CCT will be helping to promote the South Island prior to the seasonal direct Perth to Christchurch Air New Zealand service commencing in December.

“We are also heading to Auckland together with 30 exhibitors from the Top of the South regions to meet with key inbound tour operators to promote our region,” she says.

South East Asia is a growing market for New Zealand and a market of focus for CCT.

“At Kiwi Link in Singapore we have been updating decision makers from Singapore, Malaysia, Indonesia and Thailand on the huge product offering in our region, and this week we are running frontline training sessions for 220 agents in Bangkok, Surabaya and Jakarta.”

For more information visit http://www.christchurchnz.com/new-zealand/

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