Toi EDA report illustrates positive economic outlook for eastern Bay of Plenty
For immediate release: 24 September 2014
A recently released report from Toi EDA indicates a positive outlook in the economic environment facing the eastern Bay
in the longer term with a return to positive economic growth in the next few years.
Prepared by the Eastern Bay of Plenty Regional Economic Development Trust (Toi-EDA), the Eastern Bay Region Economic
Update to March 2014 provides an analysis of economic trends within the eastern Bay of Plenty region over the past year
and compares these results to the period from 2005 to 2013, when the previous analysis was completed.
The report covers demographic trends, the current labour force, economic indicators, the direction of economic growth
and the current industry profile. Together these results provide a snapshot of the current conditions and projected
economic outlook for the eastern Bay.
Toi EDA Manager, John Galbraith, explained the significance of the report and the importance for local planning and
business confidence.
“We know that economic performance is uneven across New Zealand’s regions – we know that there are significant
differences between cities and regions, differences in household incomes, unemployment and population growth. This
report is an invaluable resource for the eastern Bay as it looks closely into our own set of unique factors and
considers the economic outcomes for us locally.
“In a broad sense we know that the back story for us here is the same as that facing much of rural New Zealand – we are
losing working age population to bigger centres, we have an aging population and our productivity is increasing but with
lower labour needs. This report provides us with the data we need to consider how we turn these statistics around to our
advantage,” Mr Galbraith said.
The report notes that GDP per employee (a formal measure of average labour productivity) for the eastern Bay of Plenty
is currently $98,100, nearly six percent higher than the national average*. This demonstrates the productivity growth
that brings many advantages to the region but also leads to lower employment rates.
“The eastern Bay has a higher level of unemployment than the national average, but our productivity figures are also
much higher. So while less of our people are employed, those that are, earn more. We have a very productive economy that
we should be proud of but we need to expand that to involve more people,” Mr Galbraith said.
The Toi EDA Board approved the report at its last meeting and encouraged the member Councils to use the data to help
planning activities for coming years.
Ends
For a full version of the Report please visit the Toi EDA webpage. www.toi-EDA
*Note that the NZ Productivity Commission indicates that New Zealand’s productivity is about 40% lower than it should
be, given our relative development.