News Release
Monday 31 March 2014
Spa and geothermal opportunities on agenda for mayor in Japan
Opportunities for hot springs and spa development in Rotorua are on the agenda for Mayor Steve Chadwick when she visits
Rotorua’s Japanese sister city of Beppu this week.
Mrs Chadwick has accepted an invitation from the Mayor of Beppu, Mr Hiroshi Hamada, to join commemorations marking
Beppu’s 90th anniversary of city status, and the 100th anniversary of the city’s famous hot springs festival.
Mrs Chadwick said Beppu was recognised internationally for its highly-developed geothermal attractions and hot springs –
or ‘onsen’ as they are known in Japan – and as a significant tourism destination.
“Mayor Hamada’s invitation to join him for Beppu’s anniversary celebrations also provides a timely opportunity to
investigate hot springs and geothermal opportunities for our city.
“I’ve lined up a number of business meetings in Beppu and Tokyo with people involved in these sectors and I have site
inspections arranged for some of Beppu’s spa and hot springs developments. I’m also going to be looking at some examples
of geothermal power generation for tourism facilities, and ‘jigoku mushi’ - cooking using geothermal-generated steam.
“Our council wants to see the unique natural geothermal attributes of our own Kuirau Park substantially developed in the
future so the park can become a focal point of Rotorua’s geothermal experience. At present Kuirau Park is not realising
its potential. It’s under-developed, under-utilised and falls short as a quality international visitor attraction; so
this is a chance to look at ideas for transforming Kuirau Park into something special.”
Mrs Chadwick said she campaigned during last year’s mayoral election for geothermal opportunities to be developed to
their full potential, and for Rotorua to build a reputation as the South Pacific’s spa capital.
“I’m hoping to explore the possibility of partnerships with our Beppu friends as I think we can learn from their
extensive expertise and their centuries of successful hot springs development.”
A city of 125,000 people located on Japan’s southern island of Kyushu, Beppu became a sister city of Rotorua in 1987.
Over the years there have been numerous visits to Rotorua by groups and individuals from Beppu, especially related to
the education sector and for cultural and sporting exchanges.
The council’s sister city agreements provide for official visits once every three years. Mayor Chadwick will be
accompanied by her husband John, councillor and Cultural Ambassador Trevor Maxwell, and Rotorua-based Japanese business
woman Yumiko Kawano-McGovern as interpreter. They will be in Beppu for five nights with the cost of arrangements hosted
by Beppu’s city council.
The delegation leaves tomorrow night [1 April] and returns to Rotorua on Monday [7 April].
[ENDS]