Media release February 24, 2014
Leading farm business management program calls for 2014 applications
Applications for this year’s Rabobank’s prestigious Executive Development Program are officially open. The program –
which gives leading farmers from across Australia and New Zealand the opportunity to enhance their business management
skills and take their enterprises forward – is open for applications for its 2014 course, commencing in August.
Announcing the opening of applications for the 2014 program, Rabobank CEO New Zealand Ben Russell said farm management
had evolved to become much more commercially focused than in the past, making it necessary for producers to think more
strategically about how they run their operations.
“Today, farmers are becoming more commercial in their business management – primary producers have to think more
strategically, manage many risks and develop their people skills and capability – and a big part of that evolution is
investing in themselves in order to benefit their business,” Mr Russell said.
“The core of the Executive Development Program is to focus on the commercial and strategic factors that farmers face
today. They’re getting bigger, more commercial, business-focused, with more employees working for them than ever
before.” The program, run in two separate modules over the course of one full year introduces participants to the latest
practices in business management, leadership, strategy, finance, human resources, value chain management and marketing,
and how these can be directly applied to their farm businesses.
“The reality is running an agricultural enterprise is extremely complex, no matter the sector. We need to recognise that
across the agricultural industry,” Mr Russell said.
“We will continue to invest in the knowledge of our clients – a vital component of business success – and provide them
with access to the latest management tools to assist in making informed business decisions.” Guy Goodeve, general
manager of the Castlerock Farming Company – a 1,640 hectare mixed farming enterprise of sheep, beef, deer and dairy
support – completed the Executive Development Program last year.
With plans to develop and expand the farm enterprise, Mr Goodeve said he wanted to invest in his management skills and
capability in order to take Castlerock Farming Company to the “next level”.
“During the Executive Development Program, I basically put one week aside to put everything I knew about the business on
paper, to formulate a strategic business plan that would help take our company forward,” he said.
“The lessons of the Rabobank program helped me to get these ideas and goals together, which I then presented to our
advisory board back on-farm.
“At first glance, some of the figures and targets I had projected to our board were taken as almost ‘over-ambitious’,
but now, 18 months later, now we’re getting pretty close to the bulk of my targets and new targets are being set.”
Through his learnings from the Rabobank Executive Development Program, Mr Goodeve said it became clear that he had been
spending too much time “in the business, not on the business”.
“As a result, we have a development program underway across the business at the moment which is taking place in several
stages, so planning is a big focus right now as we manage that progress,” he said.
“We have GPS-mapped everything and we’re currently building a pivot irrigator with four more to follow. We are working
our way through harvesting the pine trees converting the back country into cropping and grass. This expansion will
continue into 2014.” Castlerock currently winters 1050 dairy cows, 2,800 breeding ewes, 500 breeding hinds and 220 South
Devon breeding cows plus all young replacement stock, with a breeding and finishing focus. In 2013, more than 1000
calves have hit the ground and the dairy unit has continued to expand.
“You need to put that time aside, think ahead, plan ahead and review what you’ve done, what you could have done better,
and challenge yourself,” he said.
“As farmers, you risk ending up in a rut doing the same thing as you did last year and you can miss opportunities if
you’re not challenging what you’re doing.
“There are big opportunities in farming to get where you want to be and keep getting better. Go and find that extra 10
per cent, produce 10 per cent more, find those gains by cost cutting here or value-adding there. You need to capitalise
on the opportunities when they do come.” Applications for Rabobank’s 2014 Executive Development Program are open until
Friday 30 May 2014, with applicants accepted from across a range of commodities and geographical locations in Australia
and New Zealand. Held in Sydney, the first module runs from 17 to 22 August 2014, with the second module taking place in
July of next year.
Producers interested in an application form or any further information on the Rabobank Executive Development Program
should visit www.rabobank.co.nz/bmp
ENDS