Media Release: November 25, 201

Win an opportunity this Christmas to Meet the All Powerful All Blacks

This Christmas, one lucky New Zealand family will win a once in a lifetime holiday to meet members of the All Blacks & see them play. Entry into the competition could cost the winner as little as $5. Imagine the Xmas present that could be.

Duracell the battery trusted by the All Blacks, is urging parents to truly complete their childrens’ gift this Xmas by remembering the batteries to power up their Xmas  toys. By doing so, they may also win the chance for the family to meet members of the nation’s most powerful team – the All Blacks.

The advanced technology in Duracell alkaline batteries always guarantees more power than their low-tech zinc carbon equivalents. In fact, only alkaline batteries have the strength to operate many of today’s high-tech devices and high powered toys that will be under the Christmas tree this year like Furbie, Big Hugs Elmo and Nerf Blasters. In some high powered devices, one alkaline will do the job of up to 10 zinc carbon batteries ensuring maximum play performance and longevity.1

“What better time to stock up on batteries than during Christmas, when the need for reliable batteries in New Zealand households is high. We’re delighted to be able to offer this exciting new range and once in a lifetime experience around one of the times families need batteries the most,” said Suraen DeSilva, Brand Manager for Duracell.

Duracell has discovered that some 20 battery-operated devices reside in the typical household and with Duracell’s Duralock Power Preserve Technology, Kiwi’s can trust that these batteries will stay powered for up to 10 years in storage.2

With a united focus on power and endurance, Duracell has joined forces with the nation’s sporting icons to encourage Kiwis to trust their power, just like the All Blacks.

“The All Blacks are national leaders in employing strength and endurance to overcome whatever challenges meet them and power through, both of which are characteristics of Duracell. The All Blacks partnership aims to inspire Kiwis to trust in their power, and the power of the number one global battery brand,” said DeSilva.

Duracell is committed to creating batteries and power solutions that consumers can trust. Whether a child’s toy runs out of steam, a torch is suddenly needed when there’s a power cut, or you’re simply replacing a smoke alarm battery, Duralock’s up to 10-year guarantee means that you will always have access to power when you need it – even if your batteries have been in storage for years.

By simply stocking up on your Duracell batteries from Countdown between 25th November until 22nd December 20133, you automatically go in the draw to win this once in a lifetime experience for four people to meet members of the All Blacks as they prepare for their 2014 domestic season.

For more information on Duracell product available at Countdown - http://shop.countdown.co.nz/Shop/ProductGroup/15333

Join the conversation at www.facebook.com/Duracell

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1Duracell alkaline vs. generic zinc battery brands, test conducted in the USA.

2Length of power preserve in storage varies by battery type. Ultra (AA/AAA), CopperTop (AA/AAA/C/D) and Lithium Coin are ten years. CopperTop (9V) is five years. Rechargeables (AA/AAA) and Alkaline Coin Button are three years and Hearing Aid (Alkaline) are four years.

3Consumers will be automatically entered in the draw to win a family holiday to meet the All Blacks by swiping their Onecard when they purchase any Duracell product at Countdown between 25/11/2013 and 22/12/2013. A winner will be drawn on 6/1/2014.

ENDS

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