Media Release For Immediate Release
ChCh Businesses Respond To Growing Demand For Variety and Quality
Rebuild Visitors Encourage Growth In Niche Markets
The post-earthquake creative energy in Christchurch is not limited to gap-filler projects.
A number of small businesses are using their talent and creativity to respond to the needs of the re-build arrivals and
locals alike, says Donna Miles the owner of sandvich, a Christchurch-based business re-creating some of the world’s best-loved sandwiches.
She says the majority of sandvich’s clients are either well-travelled locals or new professional arrivals into the city.
“We have had a phenomenal response from day 1; 100% growth in sandwich sales in our first outlets in two local
supermarkets. One of our customers, a local Engineering firm, has recently had three new employees from the U.K, U.S.
and Spain; they are all very happy to have healthy and exciting takeout lunch options available to them nearby”.
Miles says there has been an equally strong response from local residents and local schools too. She says she has always
believed there should be healthier lunch options available to schools.
“Shortly after our launch, one of the mums told me that she had been waiting for 17-years for quality sandwiches like
those available in sandwich bars all over Europe, and was very pleased to see our sandwiches available in her local
supermarket as well as the local school.”
Donna Miles says small cities can limit demand which in turn hampers creativity and variety. The Christchurch rebuild
has and will continue to attract more people to the city and she says this will give businesses an added confidence and
impetus to cater to niche markets which in turn will support small local suppliers and create more jobs locally so
everyone will benefit.
Miles knows of at least 2 other local businesses catering to the demand of the increasingly sophisticated shoppers; one
is selling exclusive cashmere clothing for Men and Women and the other is supplying outdoor marble tables.
ENDS