NZTA should deliver text payment option for Northern Gateway
NZTA should deliver text payment option for Northern
Gateway Toll Road
Auckland Councillor
Cameron Brewer is calling on NZTA to hurry up with its
ongoing investigations and deliver drivers better payment
options when using the Northern Gateway Toll Road, which he
says should preferably include the ability to pay via text.
Mr Brewer said drivers are having to endure more
unnecessary delays this holiday period, with many people
queuing up at kiosks to manually pay their tolls.
“The crazy thing is most people carry mobile
phones. In fact New Zealand has one of the highest mobile
phone ownership rates in the world. It’s time for NZTA to
get innovative. Why you can’t simply text a number to pay
for your toll and have it added to your phone bill is beyond
me.
“Within hours of the big Christchurch
earthquake people were able to text through a donation, you
can text your vote on shows like New Zealand’s Got Talent,
and you can now pay for a lot of on-street parking via text.
Being able to text to pay for a road toll needs to happen
sooner rather than later. It’s pathetic that hot and
bothered drivers will again have to waste time this summer
because NZTA still hasn’t been able to deliver on a text
solution.
Earlier this month NZTA responded to Mr
Brewer’s enquiries into paying tolls via text with:
“Over the past year, the NZTA and potential service
providers have been investigating the use of texting as a
possible payment option. There is still work to be
undertaken to achieve a fully integrated payment process
that can be initiated via a text, and ensuring it is both
cost effective and simple and will be used by a large number
of customers. The complexities around this option involve
more than simply texting a registration plate number to the
NZTA…”
Mr Brewer remains adamant that texting
to pay for a road toll could and should be done.
“Texting payment technology is well established
and relatively easy and cost effective to set up, people are
used to paying for things via text, and the telco companies
love it because they get a nominal slice of each
transaction. It’s a no brainer and it would help reduce
the net operational cost per transaction which is coming
down but it’s still costing NZTA 65c which is still too
high given the standard toll is just $2.20,” he says.
“Ringing the call centre is very labour
intensive and adds a lot of cost to transactions. Kiosks
struggle to handle the big numbers at this time of year
causing delays, paying via the website is clunky and takes
up too much time, and too many people get stung after simply
forgetting to pay. All the while, NZTA continues to
investigate ways to find more cost effective alternatives
but has yet to deliver anything. I say, the answer lies in
everyone’s hand and that is their mobile phone.
“Rather than having to stop at a roadside kiosk,
ringing up a call centre, or remembering to get on the
website, NZTA needs to stop wasting time which is again
causing unnecessary delays this holiday period. Rolling out
a mobile phone solution is well overdue. Being able to text
your toll would be popular, cost-effective for NZTA, and
would mean happier holidays for everyone,” says Cameron
Brewer
ENDS