Media Release Friday 7 December 2012
More Nominations Needed – deadline approaching
The Rebuild Christchurch Foundation’s Project Christmas has received over 100 nominations but needs more before Sunday
December 16th when applications close.
Families struggling to provide a Christmas for their family will receive the goodies from Project Christmas in the week
leading up to the 25th December.
Deon Swiggs from Rebuild Christchurch Foundation says he is confident that many of those nominated will have a much
better Christmas thanks to the generosity of those making Project Christmas possible, including Sanitarium and State
Insurance, He cites the following as a typical example of a nomination:
“After the earthquakes on 4th September, the family home was rendered uninhabitable. Two nights in a shelter, followed
by a week in a motel, they finally found a rental they could all fit into, including their little dog Bandit.
Since then their problems have stemmed from a lack of action by their insurer to get on with repairing their home so
they can move back in. The house is still as derelict and ruined as it was back then, and there is no definite start
date for the repair process, if indeed it is actually able to be repaired.
This has taken a huge toll on the family - the first year their insurance paid their rent. Then they were able to claim
the subsidy, however there is a shortfall which they are funding alongside the mortgage on their unlivable home.
As they have just entered their third year in limbo, it is becoming more depressing for them; their youngest just wants
to go "home" - they all do. But they are stuck until some action from their insurer goes ahead. The toll this is all
taking on their health, both mental and physical is exhausting them and I just don't know how they will manage to put a
smile on for Christmas this year.”
“We are grateful for support once again from the Mainland Foundation, which together with the Sanitarium Marmite
celebrity fundraising campaign “A Beautiful Struggle” www.abeautifulstruggle.co.nz we are confident we can support up to
300 people or families, helping them to have a better Christmas than they would otherwise have had.”
Deon Swiggs says more nominations are needed to spread the goodwill as far as possible.
ENDS
For further information please contact Deon Swiggs 0275794447 or deon@rebuildchristchurch.co.nz Nominations can be made
on line on the Rebuild Christchurch website www.rebuildchristchurch.co.nz/project-christmas until Sunday December 16th.
Additional:
Last year the Foundation helped 76 families and the Foundation spokesman Deon Swiggs says this year the aim is to help
many more.
The Rebuild Christchurch Foundation will be working alongside social agencies to ensure they are helping people and
families who genuinely need and deserve support, but normally wouldn’t ask.
Nominations can be made on line on the Rebuild Christchurch website www.rebuildchristchurch.co.nz/project-christmas
until Sunday December 16th.
About Rebuild Christchurch:
The Rebuild Christchurch Foundation was established to support and bring together the communities of Christchurch and
Canterbury following the 2010/11 earthquakes.
About “A Beautiful Struggle”
The Rebuild Christchurch Foundation has found a novel way to raise funds this Christmas, through auctioning photographs
of empty Marmite jars donated by New Zealand celebrities including Rachel Hunter, Sir Graham Henry, Jaquie Brown and
Trelise Cooper.
Renowned Kiwi photographer Chris Sisarich, whose work has been exhibited at the MILK Gallery in New York, is
collaborating with celebrities and the Rebuild Christchurch Foundation to capture images of 19 empty Marmite jars for a
charity auction.
“The imagery inside each jar is extremely distinctive, it’s more than just an empty Marmite jar,” says Chris. “It’s
evident that everyone has been scraping at the bottom to get every last bit out – I know I have – and I hope that other
Kiwis are taking a moment to reflect on the difficulties of the past two years for Christchurch as they reach the bottom
of their jars.
“It fascinates me that something like Marmite, which is part of the daily routine for many Kiwis has been elevated to
the realm of artwork since the shortage. It shows just how iconic Marmite is in New Zealand.”
One original photograph of each celebrity’s Marmite jar will be framed with a signed lid, ready for auction via
www.abeautifulstruggle.co.nz from 30 November to 9 December. Bidding for the artwork is expected to be fierce, but
everyone can contribute with limited edition prints available for $25 from 20 November to 9 December. All proceeds will
go to the Rebuild Christchurch Foundation.
One Kiwi happy to help is Greer Robson-Kirk, who says, “I love indulging in Marmite, so it was great to be able to
donate my jar for a good cause. Knowing that the savoured last jar sitting humbly in the pantry is now being used to
raise funds for Christchurch families at Christmas is a fantastic feeling.”
Deon Swiggs of the Rebuild Christchurch Foundation says, “We are delighted to be partnering with Marmite lovers to raise
funds for our Christmas initiative. Many people in Christchurch are continuing to struggle following the earthquakes and
can’t provide a Christmas celebration for their family as they have in the past.
“We will be working with social agencies to help families who need assistance but normally wouldn’t ask for it. Last
Christmas we helped 76 families and this year we hope to support over 300.”
General Manager for Sanitarium New Zealand, Pierre van Heerden, says, “It is wonderful to see these last, treasured
Marmite reserves used to raise funds for the Christchurch community, especially as the current shortage results from
earthquake damage to the factory.”
ENDS