Media release
19 November 2012
New Auckland Film Protocol reaches final stage
Auckland is on the way to becoming even more film friendly as Auckland Council begins further consultation on the new
Auckland Film Protocol.
With a huge variety of excellent filming locations, Auckland has recently been the production base for international and
local feature films such as Mr Pip, Emperor, Evil Dead and My Wedding and Other Secrets, and television productions such as Power Rangers and Nothing Trivial alongside local and international television commercials.
The screen industry is a key economic sector for Auckland, employing more than 6000 people in 1440 businesses. Auckland
contributed $2.297 billion (77 per cent) of New Zealand’s screen industry revenue in 2011.
Due to film and television production’s reliance on public spaces – often under tight timeframes – Auckland Council can
make the region more attractive for film producers. The new regional protocol includes elements from the former Auckland
City Council’s document.
Auckland Mayor Len Brown has expressed his full support for the initiative. “A new Auckland Film Protocol is an
important step to help us maximise Auckland’s growing reputation as a base for multi-million dollar international
productions. It signals Auckland’s strong support for the screen industry, as it is crucial that we make it as easy as
possible for filming to take place here.”
“The protocol has been carefully constructed to ensure the right balance between being film-friendly, and ensuring
Auckland’s fantastic natural environment, and the rights of all residents are taken into account.”
Led by Auckland Tourism, Events and Economic Development’s (ATEED) sector team Film Auckland, the draft protocol’s
development included significant input from council organisations including Auckland Transport and Watercare Services,
and departments responsible for parks, building control, planning and local boards.
Michael Brook, Manager Film Auckland, says the film industry, business associations, Ngati Whatua, and special interest
groups such as the Waitakere Ranges Protection Society had input into the draft protocol.
“We are confident the final draft protocol is comprehensive, but it is important to give all groups involved in its
development, and now also wider iwi and the general public, an opportunity to review it and give feedback,” says Michael
Brook.
He says the new protocol includes a code of conduct for film makers which recognises the interests of residents, local
businesses, iwi and the environment.
“The code makes filming in public spaces sustainable over the long term, and that is important as Film Auckland attracts
more and more international productions to the region,” he says.
The final draft Auckland Film Protocol was presented to Council’s Regional Development and Operations Committee on 15
November. Final consultation began today, and ends on 21 December. The public can provide feedback via email or in
writing.
To review the draft new Auckland Film Protocol and feedback options, see www.filmauckland.com/news/
Feedback received in the final consultation period will be considered before the Auckland Film Protocol is re-presented
to the Regional Development Committee for ratification.
ENDS