News Release

Great Lake Taupo : Love It. Share It. Win It!

Taupo, 08 October 2012. Share your special moment or activity in and around Taupo, Turangi and Mangakino on Destination Great Lake Taupo (DGLT)’s Facebook page and be in to win one of three great prizes in one of New Zealanders favourite holiday spots.

“With more than half a million visitors a year to the region, there has to be some great holiday memories worth sharing with a wider audience,” says DGLT marketing manager Donna Jarden.

“The Great Lake Taupo region has been a firm Kiwi favourite for generations and the competition will capture some of the nostalgia of the past as well as some of the regions newer tourism activities.”

Even those who have never visited the region but would love to see what everyone else loves about the place are invited to share a ‘virtual holiday experience’. Would-be visitors to the region are encouraged to take part by getting creative and posting a picture or themselves that could transport their experience to Great Lake Taupo.

“For example, snap yourself on a wakeboard in a swimming pool and caption it ‘I’d love to wakeboard on Lake Maraetai’ or post a pic of you ‘Hobbit hunting’ in your own garden with the caption ‘Love Hobbits – Love to visit the Land of Mordor.’ Other great entry ideas can be found on the competition website at www.GreatLakeTaupo.com/FBPromo.

Ms Jarden credits Facebook as being a great conduit to share and connect Kiwis with Destination Great Lake Taupo and is a core element of the region’s ever evolving digital marketing strategy.
DGLT launched its Facebook site in 2010 and has attracted a loyal following with a 25% organic increase since the beginning of the year. The DGLT digital team considers Facebook as a great platform for sharing beautiful pictures of the region and as a great community messaging tool to share events, news and in region promotions such as this latest competition.

The Love it. Share It. Win It! Facebook competition can be found online and has three experience or activity based prizes up for grabs as depicted in the entrants submission. Each prize has a value of up to $500. Entries are open until 11 November 2012 and Destination Great Lake Taupo will shortlist finalists for Facebook fans to vote on from 14-30 November. Winners will be the entries with the highest number of public votes.

To enter, go to DGLT’s Facebook page at www.Facebook.com/LakeTaupo.

Click on to www.GreatLakeTaupo.com/FBPromo for terms, conditions and entry ideas.

W. www.GreatLakeTaupo.com

ENDS

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