MEDIA RELEASE MONDAY 27 AUGUST
UNITEC Celebrates Auckland Landmarks And Those Who Made Them with New Campaign
Today, Aucklanders are being asked to rise up and celebrate their city, as Unitec Institute of Technology launches its
new campaign entitled ‘We make the people who make it’.
The campaign highlights the achievements of Unitec graduates within the trade industries and the role they have played
in making Auckland into the city it is today.
With the growing sense of pride Aucklanders feel for their city, and an increasingly positive view of Auckland at an
international level, including Auckland’s recent placement as the 10th most liveable city in the world, this campaign
recognises the people who helped make it so.
The campaign focuses on ‘heroing’ the people who helped shape Auckland city. The TVC marks the cornerstone of the
campaign and depicts people who have worked on key Auckland landmarks, and the roles they played in the creation of
these auspicious buildings.
Executive Dean of Unitec’s Faculty of Technology and Built Environment, Graham Hodge, highlighted that career options
within these areas are vital to the creation of Auckland’s future.
“We have a major skills shortage in NZ; with the Christchurch rebuild and the super city projects in Auckland, there has
been a significant increase in demand for qualified trades-people, technicians and manager.
“This steady stream of employment opportunity means that students are able to embark on a great career path towards
well-paying jobs, often with the prospect of self-employment, and the opportunity to influence the future of Auckland
City. After all, they will be the ones who will be living in the Auckland of the future,” he said.
The campaign will roll out across a number of different platforms, including Cinema, Outdoor, Online and an innovative
GPS-activated audio-video tour on City LINK Buses.
Part of the campaign’s digital strategy will focus around a Google Maps application, which enables people who have
worked on buildings in Auckland, and around the world, to mark the spot and detail their involvement. As the campaign
progresses, this application will become a highlighted component of the digital activity.
The distinctive soundtrack for the campaign was written and performed by Auckland artist Loui the Zu and can be
downloaded for free via a text to download application imbedded in the TVC or by visiting www.unitec.ac.nz.
ends