Screen and digital strategy for Auckland
Media release
28 June 2012
Screen and digital strategy for Auckland
Game and digital media developers are joining forces with Auckland’s film industry in a new initiative to unlock the city’s economic potential across the wider screen and digital content sector.
Under the banner of Auckland Screen and Digital Content Sector (ASDCS), the key stakeholders have today launched a strategy which aims to make Auckland a global destination for cutting edge screen and content solutions.
Trigger Happy CEO and ASDCS co-chair Shona Grundy says the screen production and digital content sectors have come together for the first time and the strategy is a cohesive blueprint to boost their combined contribution to the city’s economy.
“Nationally the screen sector contributed almost $3 billion of gross revenue in 2011, of which almost $2.2 billion came from Auckland. But current screen production sector statistics don’t include digital content and high value technology sectors such as gaming, digital media and software development. This strategy broadens the definition of the sector to include these increasingly significant areas.”
Ms Grundy says the screen production sector has been identified as a potential growth sector by both Central Government and Auckland.
“Its growth potential is increased exponentially when the high value digital content sector comes into the picture.”
The action-focussed ASDCS Strategy has been developed by industry for industry, with support from ATEED and its subsidiary Film Auckland.
Film Auckland Manager
Michael Brook says the strategy is an exciting step as is
seeks to redefine and grow the sector.
“Importantly,
the strategy is clear on its goals and deliverables and
contains a specific action plan for 2012 / 13. We look
forward to working with the other industry members to turn
this into results.”
The strategy has six key objectives as follows:
Create an environment to
facilitate cross sector collaboration
Create an
optimal regulatory environment across the Auckland region
for the screen production sector
Develop and
commercialise leading edge innovative technologies,
production and management processes
Increase sector
infrastructure to improve capacity and capability.
Ensure a sustainable quality supply of talent to meet
demand
Implement a robust sales and marketing
approach for the screen production sector
The ASDCS
leadership group developed the strategy and will be
responsible for implementing it. The group is made up of
members from the screen industry, ATEED, Film Auckland,
Creative Digital Content (CDC), tertiary sector, NZ Game
Developer’s Association and New Zealand Trade and
Enterprise.
NZ Game Developers Chairperson Stephen Knightly describes the strategy as future proofed and inclusive.
“It covers the whole screen including film, animation and the fast-growing games sector, and has an eye on the future as the screen industry continues to go digital,” he says.
Oktobor Animation co-founder and Creative Digital Content co-chair Dan Wang says he is encouraged by the motivation and the resolve of the ASDCS Strategy.
“With a well-timed delivery of this strategy Auckland has an exciting opportunity to capitalise on the tremendous aptitude and potential locally. Now is the time to forge our identity as the hub for high-end digital content, services and technology to both the established West and the emergent East.”
The ASDCs leadership group is calling for all industry members to support the strategy and is welcoming feedback on it. Feedback can be sent to morgan.stewart@filmauckland.com. The strategy is considered to be in ‘perpetual beta’, giving the group flexibility for ongoing review. It will be formally reviewed on an annual basis.
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