Wild Times at Wildfoods Festival
For over 20 years, the Hokitika township has played host to a celebration of wild foods, wild drinks and wild times –
and this year was no exception.
Now in its 23rd year, the annual Wildfoods Festival was held on Saturday, 10 March, attracting a crowd of almost 12,000
local, national and international visitors.
With over 50 stalls covering a broad array of foods, event organiser Mike Keenan says the festival was a real hit with
all those who attended. “This year, it was exciting to offer our largest range of foods ever,” says Mike Keenan. “People
really enjoyed the diverse smorgasbord of foods on offer, tasting things they hadn’t tried – or even thought about
trying – before. With beetles and grubs for appetisers, gamey meats and fresh seafood for a surf ‘n’ turf lunch, and
plenty of sweet desserts – with optional bugs – it was easy to create a flavoursome menu.”
As well as the lure of wild foods – and drinks – the festival offered entertainment throughout the day, with an
assortment of musical styles and characters, and a series of well-attended culinary demonstrations by renowned celebrity
chef Charles Royal. The festival was officially opened by Hon Gerry Brownlee.
A highlight for many attendees was the festival’s first ever wedding, a formal, elegant affair with 100 guests and over
a thousand onlookers, held on the main stage.
“We were delighted to be approached by the couple who asked if we would be able to host their wedding at the festival,”
says Mr Keenan. “It was certainly a first for us, but quite fitting for Eli and Liz who met at the festival, and have
been regular attendees for many years. What a wild way to start married life – we wish them all the best.”
Organisers were extremely happy with the quality of the stalls, with judges extremely impressed with the style, service
and enthusiasm on display. A range of awards are made every year to stall holders with Curly Tree Whitebait judged ‘best
new food’, Udderly Wild Desserts the ‘best community stall’, Deep Creek Delicatessen Corner the ‘best commercial stall,
and the award for ‘best overall stall’ going to Wild Boar Long Dogs.
The day was also notable for the amount of effort attendees put in to dressing for the festival. Colourful and
courageous costumes were the order of the day, with a selection to rival Sevens tournaments. Winner of ‘best festival’
costume was an attendee from Darfield whose combination gorilla suit with caged captive struck the judges as the most
original.
The festival attracts thousands of visitors of visitors each year from throughout the country and overseas, as well as
generating significant national and international media interest, and has been listed as one of 300 Unmissable Festival
and Events Around the World by international travel writes, Frommers. Reporters from as far away as England and
Argentina covered this year’s event.
Mr Keenan says he was pleased with the behaviour of the crowd, which swells the population of Hokitika over the weekend.
“Part of the unique nature of the Wildfoods Festival is the friendly atmosphere. It caters to a range of ages – and
palates – which is something we have always encouraged.”
The festival also makes a significant contribution to the local area, with volunteer groups, clubs and local charities
the main benefactors. Organisers estimate the festival provides around $3 million in direct contribution to the
community each year.
While the region is known for its high rainfall, the weather was dry and warm all day. “The temperature was just perfect
for an outdoor event, adding to the atmosphere and boosting attendance numbers,” says Mr Keenan. “We had strong
pre-sales leading up to the festival, particularly in the final weeks, with a large walk up crowd buying gate-sale
tickets.”
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