For immediate release

16 December 2011

Nature Coast looking to Recruit 4,500 Salespeople

An innovative marketing campaign is being kicked off on the Kapiti Coast to encourage the 4,500 commuters that travel to Wellington daily, to sell the benefits of operating a business on the Kapiti Coast as an alternative to Wellington and the Hutt Valley

This project is part of our wider Business Attraction strategy. It’s a direct comparison against Wellington as a place to do business says “Chris Barber, CEO at the region’s Economic Development Agency, Nature Coast Enterprise

We know that regions all over the world grapple with attracting business investment and we know that not many are successful.

We also know that as a region, we are extremely innovative, as seen with the Clean Technology centre in Otaki, the success that our artists bring, and the fact that 6% of the businesses in the 2011 Deloitte Fast 50 companies are from Kapiti

Having added those ingredients to the mix, and including the fact that from a business location point of view, Kapiti outperforms Wellington on many fronts including:
• The Kapiti Coast having a more productive workforce than the rest of the Wellington region
• Kapiti Coast business parks having lower overheads than the rest of the Wellington region

The Business Growth team at Nature Coast Enterprise is looking for 4,500 Kapiti Coasters to “Dob in the Boss” and let us know if they think their workplace should consider relocating to Kapiti. Then the Nature Coast team has the easy job of providing sounds reasons as to why.

This project will be complimented by event in January where Mayor Jenny Rowan, District Councillors, Kapiti Coast Airport Owner Sir Noel Robinson, Electra CEO John Yeoman and others will be cooking breakfast for commuters at the Paraparaumu Railway Station and asking people before they board to train to “Tell your boss that Kapiti is a great place to base your business and it’s about time relocation was a consideration”
ENDS

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