Monday October 31

Christmas just around the corner as Toyworld reveals the Top 10 Hot Toys for 2011

The official start of the holiday season is almost upon us and to help parents to navigate the world of play … Toyworld has released its Top 10 hottest toys list for this Christmas.

Toyworld is New Zealand’s largest toy retailer and compiles the annual list of favourite toys from sales trends from its 39 stores around the country.

This year’s Toyworld Top 10 Hot Toys for Christmas list includes the latest and greatest in international toy trends and some old favourites too.

Toy Buyer for Toyworld Repeka Haurua who travels around the world sourcing and buying toys for New Zealand kids says, “This year we are seeing innovation, creation, construction and interaction in the new toys like we’ve never seen before.”

“Dinosaur Train uses SmartTalk technology to give its toy dinosaur range the ability for the different toy characters to recognize and interact with each other,” she says.

“The dinosaurs can all have roaring contests with the children playing with them; it’s really amazing what these toys can do!”

Old favourites that have returned to the Toyworld Top 10 Hot Toys for Christmas 2011 list include the ever popular collectible range Sylvanian Families and Lego.

“These popular favourite ranges are offer good present options as they have so many different price points meaning there’s a toy for every budget,” says Haurua.

“Traditional play patterns such as toys that allow for creative, interactive and outdoor play remain consistently popular such as the 3 Unit Swing Set,” she says.

“The most popular toys tend to sell out before Christmas every year so we always advise parents to act quickly if their children want a toy from the Top 10 list to avoid disappointment.”

The Toyworld Top 10 Hot Toys for Christmas 2011 are listed below in alphabetical order:

1/BEYBLADE METAL FUSION XTS BATTLE SET: - The Beyblade Metal Fusion Battle Set is an engaging, twenty-first century version of the classic game Battling Tops. Modern details and rules of engagement, along with customizable designs and a concave playing field, will have kids aged eight years and up at the top of their game in no time. Ages 8+

2/ COOKIE PIE PUP: - The most loveable and huggable puppy yet, Cookie will be a girl’s best friend! Cookie will respond to the sound of your voice and the sound of her squeaker toy by turning her head towards you, blinking her eyes and barking! She will even “talk” back to you just like a real puppy would. Ages 4+

3/ DINOSAUR TRAIN:-Boris Tyrannosaurus InterAction Figure is based on the iconic character from Jim Henson's Dinosaur Train television series. SmartTalk technology gives Boris the ability to recognize and interact with other dinosaurs in the line and have roaring contests with YOU! Press his back button for big chomping action! Press his interactive button, and he shares tons of fun dino data! Chomping sounds are triggered in Boris' mouth, huge roaring sounds are activated when Boris' tale is pressed down; and when Boris walks on the ground, he makes stomping sounds! Boris features a fully pose-able head, legs, arms, and tail. It's truly an interactive dinosaur experience! Ages 3+

4/ ELMO ROCK: - It’s music time! Rock out with LET’S ROCK Elmo! Dressed in a concert-style tee, Elmo takes the stage singing and making music - and pre-schoolers can too! Elmo comes with his very own microphone and two instruments – a tambourine and a drum set. Pre-schoolers can choose which instrument Elmo plays, and he "magically" recognizes which one you give him. Kids can also play along on Elmo’s instruments - they’re perfectly sized for little hands! For even more rockin’ fun, Elmo also interacts with other LET’S ROCK instruments (each sold separately); he knows when you’re playing the LET’S ROCK Guitar, Keyboard or Microphone and plays along with you! The LET’S ROCK Elmo toy sings six rockin’ songs, so grab an instrument and join Elmo’s band. Ages 18mths +

5/GLITTER LAVA DESK:-Everything you need to create colourfully sparkly stickers is included for hours of creative fun. Take the special, new Glitter Lava Ice compound, spread it over one of the special project cards, then colour it in with the special markers. Finally, peel and stick your masterpiece wherever you like. Decorate your room, your books or share with friends. It stretches and shines to make the coolest designs and decoration. Ages 4+

6/ LEGO:-Lego is great ways for kids to develop new skill and improve their development. The fine dexterity it takes to make a complete Lego toy is something quite difficult. The imagination that takes place alongside building is something most every parent can praise and the time spent in building and playing with such a simple toy that transitions into complex works of art just cannot be replaced. Kids take such great pride in the creations they make and they building they come up with. All ages

7/ NERF VORTEX NITRON BLASTER: - The VORTEX NITRON disc blaster is the ultimate in VORTEX innovation and technology! The NITRON blaster’s cutting-edge acceleration trigger propels a full-auto storm of discs toward targets at extreme range for an all-out assault. Its Centerfire Tech electronic scope features pulsing targeting lights. Offering long-range, high-powered disc-blasting technology, NERF VORTEX blasters hurl ultra-distance discs for the ultimate battle experience! NITRON blaster comes with electronic scope. Ages 8+

8/ TRANSFORMER LEADER: - Get ready for action with this exciting vehicle-to-robot hero! Convert this mighty Transformer figure from vehicle mode to battle-ready robot mode and back again so he’s ready for anything. His light-up pop-out weapons and blaster sounds are sure to scare off his opponents. As the battle rages on, keep switching him back and forth and prepare to face whatever his enemies throw at him! Ages 5+

9/ SYLVANIAN FAMILIES:-Sylvanian Families is a unique and adorable range of distinctive animal characters with charming beautifully detailed homes, furniture and accessories. They live work and play in the idyllic and wonderful land of Sylvania. Ages 4+

10/ 3 UNIT GYM SET:-It will be hard to get your kids back inside for dinner when they're having such a good time on this 3 Unit Swing Set. This durable metal frame features a classic A-frame style and supports all the play equipment your kids need for an afternoon of fun. A compact design for safe play for up to four children. It includes dual glide ride, roman rings/trapeze bar and single swing. Set up space: 3.25m(L) x 2.8m(w) Ages Junior

For more information visit www.toyworld.co.nz

ENDS

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