Red Bull Thre3Style is not your standard DJ contest; it’s a creative format that gives highly skilled DJs a platform to prove their supremacy in technical ability and the art of rocking a party. On October 13th and 14th DJs from around NZ will compete for the crowd and the judges’ favour, with a 15 minute set containing at least three different music genres. DJs are judged on four criteria; skills, creativity, track selection and most importantly, crowd response.

New Zealand’s Thre3Style will host two regional qualifiers, Wellington on Thursday October 13th at San Francisco Bath House and Auckland on Friday October 14th at The Studio, the two regional winners then go head-to-head on Friday 14th to decide who will be crowned the 2011 Red Bull Thre3Style New Zealand Champion.

The champion will then fly to Canada to compete in the Red Bull Thre3Style World Finals in December 2011. There they will face the best party rockers from all corners of the globe including Argentina, Australia, Brazil, Canada, Columbia, Ecuador, France, Japan, Spain, Sweden, Switzerland, USA and the United Kingdom. One of these DJs will be crowned the 2011 Red Bull Thre3Style World Champion.

Headlining Thre3Style in Wellington and Auckland is Australia’s Sampology. This DJs party rocking abilities are undeniable. He played The Big Day Out in Australia at the tender age of 17 and has versatile, genre bending club sets that make him the perfect Thre3Style DJ.

Thre3Style will also hit Dunedin’s dance floors on October 8th at Urban Factory as a first taster to the national competition. 2010 New Zealand Thre3Style champion, Scratch 22 teamed with; Alphabeathead, DJ Spell, Pdiggs and DJ CXL will rock the party in true Thre3Style fashion.

The peacekeeper and opening DJ for all three events is Kiwi music icon PDigsss. The Thre3Style judges will be key members from within the music scene and industry.

Limited $5 presales available for all dates from 1-Night.co.nz, Cosmic Corner & selected outlets.

Visit www.redbull.co.nz/thre3style for more information.

DJing has grown from being a skill simply based on entertaining people with recorded music, to become one the modern world’s most popular and celebrated art-forms. DJs around the globe pursue their skills and techniques with obsessive vigor, sourcing never-heard-before works of musical genius, learning to beat-match so well that each tracks flows seamlessly into the next and pushing the art of turntablism or scratch-Djing to the point that they can literally re-invent a song on the spot. Yet so many spinners forget that the founding principle of Djing has never changed: DJs are there to entertain people with recorded music, in layman’s terms, “Rock the party with records”.

Red Bull Thre3Style is a DJ contest that promises to be a night of dance-floor mayhem. The participants have to play a selection of at least three genres or styles of music in 15 minutes. It doesn’t matter what genres of music are chosen so long as the DJ can make them work together. The participating DJs are judged on their track-selection, technical skills, creativity and most importantly their ability to bring the house down. It doesn’t matter if they know all the Djing tricks and techniques in the book, if they can’t get the feet on the dancefloor and hands in the air, they don’t stand a chance of winning a Red Bull Thre3Style contest. All participants are judged by a panel of professional party starting DJs with much experience in the industry.

In previous years Red Bull Thre3Style has been an exclusively Canadian event, but in 2010 it went international and raised the bar for all international DJ competitions. The challenges took place in ten different countries around the globe. Each country selected eight top DJs to participate per qualifier and the winners of those battles competed in a national final to determine who the Red Bull Thre3Style champion was for that country. Ten champions from around the world went to compete at the final in Paris in December 2010. The winner was the first international champion in history and they have Red Bull’s official stamp of approval that they can rock the party like nobodies business.

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