Over 80% Of New Zealanders Watch All Blacks Vs Tonga
Auckland, September 15th, 2011 - According to Nielsen in New Zealand, the opening game of the World Cup had viewers
glued to their screens at unprecedented levels. Nielsen TAM (Television Audience Measurement) has conducted a special
survey of all the individuals (15+) in their 500-home TAM panel to establish live viewing of the game both in-home and
A massive 81% of all individuals (15+) watched the game. The country turned on a perfect day for the Opening Ceremony
and inaugural match of the tournament. Many outdoor venues were made available to watch the game, and crowds exceeded
Combined in-home and out-of-home viewing
People viewing out-of-home were more likely to be male, younger and Aucklanders.
“This illustrates the power of television in making such a wonderful event accessible right across the country” said
Claire Harris, Managing Director of Nielsen TAM, New Zealand.