LAKE WANAKA, New Zealand (August 4, 2011) - The biggest snow sports event the world will see this winter is just over a week away with the world’s leading snow sports athletes set for two weeks of competition in New Zealand’s Southern Alps. 100% Pure New Zealand Winter Games is set to open in style with a downtown rail jam extravaganza.

Earnslaw Park in downtown Queenstown is the location for the official 100% Pure New Zealand Winter Games opening on Friday 12 August from 5.30pm featuring the Parklife Invitational Rail Jam.

The evening kicks off with the qualifiers for the Parklife Rail Jam when some of the country’s top freeskiers and snowboarders battle for a place in the finals. The official Winter Games NZ opening will take place after the qualifiers with a spectacular aerial display by a 32-strong demonstration team of skiers and snowboarders. The evening rounds off with the Parklife Rail Jam finals and a competition between New Zealand’s top ski and snowboard talent.

Live music will keep the party atmosphere pumping and spectators can win free tickets to the QRC Downtown sessions as well as product giveaways throughout the evening.

100% Pure New Zealand Winter Games takes place from 12- 28 August 2011 featuring 22 snow and ice sports over 38 events and involving 1,000 elite athletes from 50 nations. The 16-day long Games also include a full Downtown Sessions festival programme featuring films, live music and entertainment and rail jam extravaganzas in Queenstown, Lake Wanaka, Dunedin and Methven. The on-snow competition will take place at Coronet Peak, Cardrona Alpine Resort, Snow Park NZ, Snow Farm and Mt Hutt with the ice sports taking place at Naseby and Dunedin. For further information, visit www.wintergamesnz.com

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