Monday 1 August 2011
Countdown begins for the next World Cup:
Barfoot & Thompson ITU Triathlon World Cup 2011 - Auckland
In just 110 days New Zealand and international triathletes will compete in the Waitemata Harbour and streets of Auckland
in the Barfoot & Thompson ITU Triathlon World Cup – the first major international sporting event to be hosted after the Rugby World Cup
2011 and making use of the new public events space at Queens Wharf.
This unique event, delivered by Triathlon New Zealand, will see a field of the world’s best elite triathletes competing
for Olympic qualifying points and will incorporate selection races for New Zealand’s top ‘weekend warriors’ to represent
their country at the 2012 World Championships.
The milestone was marked today with a special reception to thank foundation partners and sponsors, who have helped make
it possible for Auckland to host the two key events in the international triathlon series, including Auckland real
estate firm Barfoot & Thompson which was confirmed as the presenting sponsor.
The Barfoot & Thompson ITU World Cup on 20 November will also serve as a test run for Auckland before the city hosts the biggest
event on the global triathlon calendar in 2012, the Dextro Energy ITU Triathlon World Championship Grand Final –
presented by Barfoot & Thompson. The 2012 finale of the series – which also visits world-class destinations such as Sydney, London, Madrid and
Beijing – will be held on the same Auckland course as the World Cup event and will attract over 2,000 international
athletes along with supporters, media and spectators to the city.
The opportunity to host these two major events has been made possible through the foresight and commitment of Triathlon
New Zealand, key funding partners including Auckland Council’s subsidiary Auckland Tourism, Events and Economic
Development (ATEED), Major Events NZ, SPARC, Pub Charity, and presenting sponsor Barfoot & Thompson, all of whom recognise the significant benefits this represents for business, encouraging visitors and
Last year, the Government announced up to $900,000 in funding for the 2011 World Cup and 2012 World Championships from
the Major Events Development Fund. Economic Development Minister David Carter said: "The Triathlon World Cup and World
Champs are further excellent opportunities to cement New Zealand on the world stage of major events.
“The Triathlon World Cup, Rugby World Cup and Winter Games are all on over the next six months – a great time to
showcase our country as a major events host and visitor destination. The Government is pleased to support these events
through its Major Events Development Fund.”
Speaking at the reception today, Mayor Len Brown highlighted the tangible benefits of the two events, including a return
on regional investment for Auckland that is conservatively estimated at around $7.4 million.
“This is a sporting event of the highest calibre and delivers on the elements of our new Major Events Strategy. As well
as the direct economic benefit, we will be profiling Auckland to the world, hosting a significant number of
international visitors, while also giving our residents the chance to enjoy two free, world class festivals in the heart
The two events are expected to deliver more than 7,000 local and international participants from all levels, attract
100,000 spectators to the races and surrounding festivals, and achieve a global television audience of more than 25
Martin Cheer, CEO of founding event partner Pub Charity said: “This event is a great example of public and private
partnership providing benefit to the wider Auckland community.”
Dave Beeche, CEO of Triathlon World Champs 2012 said that while the benefits to the local sporting community were
obvious, the two events would also allow New Zealanders to see elite athletes from around the world compete in a
championship event that is only surpassed by the Olympic Games.
“This will all take place in a stunning setting that is ideal for the sport, making use of the prime location of Queens
Wharf with the water and a challenging course right on its doorstep, and all completely accessible to spectators.
“Our foundation partners enabled us to put forward the winning bid, and further to their generous support we are pleased
to announce our presenting sponsor Barfoot & Thompson. They recognised the benefits straight away and enabled us to progress plans for promotion and development
immediately by coming on board so willingly.”
Today’s reception was held at Barfoot & Thompson’s head office, which overlooks a part of the course running alongside Albert Park, highlighting the combined
commitment to growing and developing Auckland as a prosperous and enjoyable place to live.
Peter Thompson, Managing Director of Barfoot and Thompson said: “Supporting this event reflects our own commitment to
growing a thriving and healthy community, while also providing opportunities for everyone to enjoy high calibre major
events such as this.
“Both of these events will show off our city to the world, and that is something our company is always proud to do.”
International Triathlon Union (ITU) President Marisol Casado said the ITU was excited to bring the World Cup back to New
Zealand, a country that has produced many legends of ITU racing. "I have no doubt that this World Cup will be a
brilliant success. It will be an excellent way to finish the 2011 international ITU season and a great start to a huge
12 months of elite racing as Auckland gears up for the 2012 Dextro Energy Triathlon ITU World Championships Grand
Former Triathlon World Champ Rick Wells is one of those legends, and will return to amateur racing for these events.
“This is a sport I’ve dedicated my life and career to, so it’s a real coup to have the elites battling it out on my home
course. Despite my past achievements in the sport, these races will still be a personal challenge for me and something I
am keen to take on to show that anyone can give it a go.”
Dave Beeche also noted that the event would not have been able to go ahead without support from Ports of Auckland. The
event ‘transition’ area will be located just inside the famous Quay St Red Fence.
Ports of Auckland Chief Executive Tony Gibson said the port was delighted to be able to help. “It’s great to see such a
popular event on the Auckland waterfront and we’re excited at being able to help make it happen,” said Mr Gibson. “This
is a great opportunity for Auckland and a natural fit with our own focus on fitness and wellbeing.”
Founding event partners are ATEED, Major Events NZ, SPARC and Pub Charity. Presenting sponsor Barfoot & Thompson is joined by other sponsors for the events including Sanitarium, Ports of Auckland, 2XU, Asics, Sileni Estates
and The Radio Network.