June 1 2011
McCAIN Continue to get Kiwi Kids Growing
Second Annual McCAIN School Veggie Patches Programme Begins
The McCAIN School Veggie Patches Programme and Red Truck Tour are back, and primary schools across New Zealand are being
encouraged to register.
2010’s inaugural programme saw a massive 700 Kiwi primary schools registered and 60 schools visited by the McCAIN Red
Veggie Truck and grower. This overwhelming response has resulted in an even bigger benchmark to reach with the 2011
activity.
To maximise the number of schools visited, the McCAIN Red Veggie Truck and Grower are now on the road and primary
schools still have time to register for an interactive gardening lesson at www.mccainveggiepatches.com, before the truck, the grower and his wealth of veggie knowledge arrives in the area.
McCAIN Foods Australia New Zealand head of innovation, Nicki Anderson, was overwhelmed by the response that the McCAIN
Red Veggie Truck and Grower received in 2010, and looks forward to an even greater reach this year.
“The McCAIN Red Veggie Truck Tour & Grower took our plan of involving Kiwi kids in the process of growing and harvesting vegetables to a much deeper grass
roots level than we expected, with so many schools wanting to be involved,” says Anderson.
“We are thrilled to be equipping even more students with invaluable gardening knowledge and a hands-on experience that
will continue to grow with them well into the future,” she concludes.
All schools that register for the McCAIN School Veggie Patches Programme are eligible to gain points towards gardening
tools, seeds and equipment whenever somebody purchases selected McCAIN products and provides the barcode to their
registered local school.
So, it is time for New Zealand to show their support and earn points for their local primary school by simply collecting
barcodes from selected McCAIN products and drop them into their local registered primary school or send in a stamped
envelope with the name, town and postcode of the chosen primary school to:
ENDS