Today Victim Support launched a new volunteer recruitment campaign. Built around the idea of repairing shattered lives
in the aftermath of crime or trauma, the campaign features a series of compelling video clips that are complemented by a
series of radio adverts. The advert is a $100,000 campaign that the creative industry of Wellington has gifted to Victim
Support according to Marketing and Communications Manager Emily Marden.
“It all started with a chance meeting with creative’s Ollie Langridge and Tim Hall and over a coffee and notes scribbled
on a napkin, a project was born. Over a period of 3 months we pitched the concept to people in the industry with the
right skills to make this happen.”Said Ms Marden
These included technical wizards from Park Road Post, high speed camera equipment (which doesn’t exist in NZ), actors,
photography and equipment. Technically this is the highest speed shoot ever to take place in NZ thanks to equipment
specially flown in courtesy of MACS Sydney.
“It was the concept that pulled people in but it was also who it was for, Victim Support is an organization that touches
hearts and minds.” Added Ms Marden
Backing music for the clips was written and composed specially for Victim Support by David Long from the Swearing Room,
composer of the soundtrack for ‘The Lovely Bones’.
“What people have given in terms of time, talent and skill to make these adverts is simply stunning. It’s wonderful how
the creative community have volunteered their skills to create a campaign to recruit volunteers for Victim Support”.
Said Ms Marden
Victim Support provides a free 24/7 service to people affected by crime and trauma and need to have at least 1000
trained volunteers throughout the country to ensure that no one ever has to deal with the after affects of crime or
sudden trauma alone.
“It takes a special kind of person to become a Victim Support Volunteer and the training is extremely comprehensive. All
cases are different, so we make sure volunteers are trained to deal with every possible situation, it’s often the
variety of cases that keeps volunteers interested in the work.” Added Ms Marden.
The campaign will run until the end of February and the Shattered Lives video clips can be viewed at www.victimsupport.org.nz. Reading Cinemas are playing the adverts as part of their movie previews and Victim Support will be applying to TVNZ to
have the adverts screened later this year.
Ends