Surge in Chinese Visitors Good News for NZ Tourism
A surge in Chinese visitor numbers has helped New Zealand record a 3.0 per cent increase in total visitor arrivals for
the month of November.
Arrival data released by Statistics New Zealand today shows that 14,875 Chinese visitors arrived in New Zealand during
November, an increase of 34.5 per cent on November 2009 and an all-time record for Chinese visitors in a November month.
South Korea (up 41.3%), India (up 23.9%) and Japan (up 4.3%) also grew strongly, contributing an additional 2,664
visitors between them during November.
Tourism New Zealand Chief Executive Kevin Bowler said the continued growth from Asia had outweighed the 13.6% drop in
arrivals from the UK during November. The UK contributed 21,175 visitors in November this year, compared to 24,518 in
November 2009.
Australian arrival numbers for November remained consistent with last year, up 0.1 per cent in November 2010 compared to
the same month last year, and US arrivals rose 2.0% in November over the same period last year.
“The Asian economies continue to grow at an impressive rate and the region will remain New Zealand’s fastest growing
source of international visitor arrivals,” Kevin Bowler said.
“In the year to November arrivals from China have been phenomenal, showing growth of 15 per cent. We’ve had 120,222
Chinese arrivals in the past 12 months, and the continued growth is great news for New Zealand tourism operators in the
lead up to Christmas and the summer peak tourism season.”
The most recent International Visitor Survey released by the Ministry of Economic Development’s Tourism Strategy Group,
indicates holiday visitors from China spent $3,073 each while in New Zealand in the year to September. The average spend
for all holiday visitors to New Zealand in the year to September 2010 was $2,840.
Kevin Bowler said further growth was expected in Asia with new air links opening in 2011, including a new China Airlines
route linking Taipei to Auckland and a Jetstar service from Singapore to Auckland.
Earlier this month, Thai Airways announced plans to increase flights on its Bangkok to Auckland route, from five per
week to seven in July 2011. Other new routes opening next year include an AirAsia X direct service between Kuala Lumpur
and Christchurch, and a China Southern Airlines service from Guangzhou, in Southern China, to Auckland.
ENDS