High St. Lucky Christmas Shop brings fashionably festive magic to Auckland

Aucklanders have a great new opportunity to get lucky and help those less fortunate this festive season.

Soon to open in the heart of Auckland City, The High St. Lucky Christmas Shop is a unique Christmas shopping experience where 100 per cent of the proceeds go to charity.

The High St. Guild – a collective of High Street retailers, bars, restaurants and hoteliers dedicated to promoting the culture and heritage of the district – is behind the initiative.

The guild is transforming the basement of the former The Box nightclub at 33 High Street into an out-of-this-world enchanted forest promising the sights, smells and sounds to transport shoppers from the hectic hustle and bustle of Christmas shopping.

The shop opens on December 9 and waiting to be discovered within the forest is an amazing range of mystery gifts – a lucky dip concept with a stylish difference for the ultimate in hassle-free gift-buying.

Some of New Zealand’s top fashion houses and retailers from the High Street district, including founding High St. Guild members Workshop, Zambesi, Hotel deBrett, Cassette #9, Pauanesia and Rakinos, have donated a wide range of mystery gifts to the store.

Shoppers can choose beautifully-wrapped gifts for him and her ranging from $20 to $100 – and all are guaranteed to truly exceed expectations.

Chris Cherry from Workshop explains.

“Lucky shoppers can get their hands on some spectacular surprise gifts, such as first-class accommodation from Hotel deBrett and Metropolis, driver training experiences courtesy of BMW and Tom Ford spectacles from Mortimer Hirst.

“Plus there is incredible fashion from some of New Zealand’s greatest design houses including Zambesi, Crane Bros, Working Style, Karen Walker, Kate Sylvester and Helen Cherry.”

While the High St. Lucky Christmas Shop is perfect for the time-poor shopper, it’s not just buyers who are lucky. One hundred percent of the proceeds from the shop go to the Auckland City Mission to ensure those less fortunate are also able to enjoy some festive cheer.

“It’s a charitable Christmas gift with a great point of difference,” Chris Cherry says. “Not only is a donation gifted directly to the Auckland City Mission on your behalf, but you also get a cool gift from High Street.”

The High St. Lucky Christmas Shop is the first of several activities planned by the High St. Guild to excite Aucklanders’ passion for the High Street District – more will be revealed throughout the summer.

“The High St. Guild has been created to reignite Aucklanders’ passion for High Street – we want to celebrate the joys of living and working in the inner city and promote High Street as not only the ultimate shopping district but as the social and cultural heart of Auckland,” Chris Cherry says.

The High St. Lucky Christmas Shop:

The basement of 33 High Street (formerly the Box nightclub)
Open Thursday 9 December – Friday 24 December
Opening hours:
11am – 6pm (Mon – Fri)
11am – 5pm (Sat)
11am – 4pm (Sun)

ENDS

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