Charity Christmas Cards in Hot Demand
Christmas shoppers wanting to support Variety – The Children’s Charity this festive season are urged to stock up now on
Christmas cards and wrapping papers.
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The Warehouse has revealed that the charity’s ranges of Christmas cards and wrapping paper are almost sold out, with
just over a month before Christmas Day.
Variety will receive a donation from the sale of each pack of cards or wrapping paper - funds raised will support
Variety’s Gold Heart Scholarship programme, designed to help talented New Zealand children facing serious personal
challenges achieve their lifelong dreams in the areas of sport, education, music and the arts.
“Purchasing Variety-branded Christmas cards and wrapping paper is a meaningful way for New Zealanders to support a
charity this festive season – in the current environment, many children and their families are still struggling
financially, and this promotion will help us to help them reach their full potential,” said Lorraine Taylor, CEO of
Variety – The Children’s Charity.
There are 16 card designs featuring traditional and contemporary imagery which are competitively priced at five dollars
for a pack of ten cards and envelopes. The wrapping paper comes in five different designs and costs $9.99. Both will be
available in all 88 Warehouse stores nationwide.
“We are delighted with the success of the programme so far this year and look forward the range selling out well before
Christmas, all for a good cause,” said Jenni Ryan, General Manager Marketing for The Warehouse.
The Variety Gold Heart Scholarship programme makes available to each recipient a maximum of $5,000 per year for up to
three years. This may include assisting with tuition fees, personal development, coaching, purchase of training
equipment, travel or accommodation. Leading professionals and celebrities are also matched with the recipients to mentor
them in their chosen pursuits.
Variety is currently celebrating its 21st anniversary in New Zealand – since 1989, it has distributed over $12 million
in grants to help Kiwi kids reach their full potential.
Applications for the 2011 Variety Gold Heart Scholarship Fund will open in early 2011.
ENDS