Eden Park unveils new look, new logo

7 October 2010, Auckland N.Z. –

Visitors to the new Eden Park Open Day this Sunday 10 October will be the first to see a new look ground and new logo, set to put on a distinctively New Zealand face for almost half a million guests expected at next year’s Rugby World Cup.

Eden Park Trust Chief Executive David Kennedy said that Eden Park would stand proud among international stadiums for being unmistakably Kiwi.

“Many stadiums today have a similar look and feel, but there will be no missing that Eden Park is in the heart of Auckland. The mix of materials, plantings and sculptures will be unmistakably from New Zealand - a real statement of our unique social and environmental heritage.”

At dawn (6.00am) this Sunday 10th October tangata whenua, Ngati Whatua will unveil imposing six-metre tekoteko (carved statues) representing Maori gods at each corner of the ground.

“These will complement the Kiwi feel of 30-metre high ferns sculpted into the steel framework for the clear ETFE cladding of the South stand, extensive plantings of pohutakawa and deliberate use of stone in the foundations of the building to reflect Mt Eden’s volcanic heritage.”

These strong local tones are also captured in a new logo for Eden Park, designed by local firm Lemonade Design. The simple logo depicts strong planes of colour inspired from those used in the new stadium that radiate from the bold modern type of the stadium’s name.

The new logo will be used on the Park’s signage, marketing materials, catering facilities, staff uniforms and web-site, applying a smart, modern look consistent with the new stadium.

“These changes to our look and feel recognise that we are entering a new era. The new Eden Park needs to be more than it was, to more people, as a symbol of Auckland and of New Zealand,” Mr Kennedy said.

Eden Park will be officially re-opened this Sunday 10 October with gates open to the public at 10.00am, official opening by Prime Minister John Key at 11.00am and entertainment all day until 3.00pm. Entry is by gold-coin donation and all proceeds will go to a range of charities.

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