Scoop has an Ethical Paywall
Ruru fronting back to school road safety campaign
News Release
Ruru fronting back to school
road safety campaign
ROTORUA 15.07.10: A flock of native owls has been sighted in Rotorua as over 30 ‘Ruru the morepork’ road safety billboards go up around local schools this week.
Ruru first made his appearance with road safety messages on State Highway 5 billboards before making his way into the city urging local motorists to reduce speed, and is now appearing around schools with children’s safety as the main objective.
Rotorua District Council road safety coordinator Jodie Lawson says the new ‘Back to School’ campaign reinforces previous years’ warnings to drivers that it’s time to slow down when there are school children around.
“Many people will be familiar with the yellow ‘Slow Down for Kids’ billboards that go up at the start of each term warning drivers that children are back at school.
“The new billboard graphic retains the tagline and yellow background but the graphics have evolved to encompass the popular Ruru morepork character
“We want to make the community aware that Ruru is Rotorua's road safety mascot and about his role to warn, protect and advise.”
The ‘Back to School’ billboards will be in place outside Rotorua schools for four weeks.
ENDS
Gordon Campbell: On What’s Wrong With The Treaty Principles Bill
Mana Mokopuna: Children And Young People Share Vital Insights On Healing From Family Violence And Sexual Violence In New Report
NZ Government: PM Marks One Year In Government
Helen Clark Foundation: Helen Clark Foundation Calls For Political Action To Reduce The Prevalence Of Junk Food And Improve Health Outcomes
Justice Committee: Further Decisions About Submissions Process For The Principles Of The Treaty Of Waitangi Bill
Infrastructure New Zealand: Single Agency Needed To Coordinate Climate Adaptation And Recovery
Free Speech Union: Fair Digital News Bargaining Bill Likely To Restrict Access To Information, Polling Shows Most Oppose
