Media Advisory for immediate use
21 May 2009

Palmerston North Kids In Spin Over Bike Jam

Hundreds of keen kids from all around Palmerston North will be lining up for the annual Meridian Kids’ Bike Jam being held at Victoria Esplanade, Fitzherbert Avenue, 24 May.

The Meridian Kids' Bike Jams are the largest mountain bike series for young people in Australasia. There are four event categories with varying lengths and degree of difficulties, so there is something for kids of all ages.

The Victoria Esplanade course runs along the riverside bridle track and native bush Esplanade trails. The trails are a mixture of lime, gravel and tar seal pathways, with some undulations.

Kay Eade, Sponsorship Coordinator for major sponsor Meridian, says the emphasis is on participation.

“The Meridian Kids’ Bike Jams provide a great opportunity for children to be involved in cycling, in a safe environment,” she says. “Every year more and more children are having a go. We have already seen some record attendances at Bike Jams this year, including 860 kids in Christchurch and 730 in Wellington.

“Cycling is definitely riding a high at the moment following some fantastic performances on the world stage. It is great to see the kids getting out there trying to emulate some of their heroes. We look forward to being at the Palmerston North event ensuring our stars of the future keep their energy up with a free sausage sizzle.” This year Meridian is offering competitors an extra incentive to get involved by offering its customers $5 off their electricity bill for each child they register for the Bike Jams.

Meridian has also ensured there is something for the parents by giving away a hamper worth $500 full of various goodies including eco store products, t-shirts and skincare products.

Every child who completes the course will also receive a medal, certificate and a backpack full of goodies.

ENDS

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