ROC Products Now Available From Leading BrandsRegenerative Organic Certified Products from Apricot Lane Farms, Dr. Bronner’s, Lotus Foods, Nature’s Path, Patagonia
Provisions, and Others are Among the First to Hit ShelvesPhoto: Hashim Badani
Santa Rosa, Calif. (August 10, 2020) – The Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and fair trade, is proud to announce that
the Regenerative Organic CertifiedTM (ROCTM) certification standard for food, fiber, and personal care products has
completed its pilot phase and is now open for general certification. Additionally, the ROA is thrilled to announce the
availability of the first ROC products in the marketplace.
Before being eligible for ROC, farms must first hold USDA organic certification. ROC then adds further criteria to
ensure soil health, animal welfare, and social fairness, making it the highest standard for organic agriculture in the
world. By choosing an ROC product, consumers can know at a glance that their purchase supports farm workers, soil health
and pasture-based animal welfare. The new certification also has three levels—bronze, silver, and gold. The levels
require farms and businesses to phase in more rigorous regenerative organic practices over time.
The Regenerative Organic Alliance was formed in 2018 to promote regenerative organic farming as the highest standard for
agriculture around the world. ROA exists to heal a broken system, repair a damaged planet, and empower farmers and
consumers to forge a brighter future through better farming. And the time is now: COVID-19 has quickly revealed the
underlying risks and inequalities in the global food system. Many farmers, doctors, and scientists agree that fixing our
broken food system and adhering to regenerative organic practices is one of the tools we have to improve human health,
as shown in a new white paper recently released by Rodale Institute and The Plantrician Project.
The ROA first established the Regenerative Organic Certified standard in 2018, then conducted a pilot program the
following year to test the standard on real farming operations around the world. The intent of the pilot was to gather
participants’ feedback in order to improve the process and the standard’s criteria. With the initial pilot program
completed, the ROA will increase the number of approved certifiers and will begin certifying new brands, effective
immediately in partnership with their program manager, NSF International.
“The journey to become Regenerative Organic Certified has been unique for each of our pilot program participants, with
significant learnings along the way,” said Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance.
“The success that these leading, regenerative organic businesses have achieved in only one year is proof that ROC is not
only a viable and attainable certification, but that indeed we are shaping the future of agriculture supply chains and
consumer demand for truly regenerative organic products. I look forward to growing the certification in the years ahead
with many more brands.”
Consumers can now find the first group of Regenerative Organic Certified products wherever organic products are sold. In
addition, PatagoniaProvisions.com has shifted their website to now serve as the definitive e-commerce source for ROC
products, ROC pilot products, and products “on the road” to becoming certified, from many different brands and product
categories.
Several participants from the 2019 ROC Pilot Program have earned the first ROC designations, demonstrating their
commitment to the environment, soil health, animal welfare and fair labor standards. The first brands and farms to
display the Regenerative Organic Certified label include:Apricot Lane Farms: Avocado Oil from Moorpark, CADr. Bronner’s: Regenerative Organic Coconut Oil from Serendipol Ltd. in Sri LankaNature’s Path: Oats from Legend Organic farm in Saskatchewan, CanadaGrain Place Foods: Popcorn and Cornmeal from Marquette, NEPatagonia Provisions: Regenerative Organic Chile Mango from Sol Simple, Masaya, NicaraguaLotus Foods: Brown and White Basmati Rice from Rohini, IndiaSol Simple: Banana from Masaya, NicaraguaOther farms and businesses that received certification with products forthcoming:Tablas Creek Vineyards: Paso Robles CAHerb Pharm: Williams ORGuayaki Yerba Mate: Misiones, ArgentinaAbout the Regenerative Organic Alliance
The Regenerative Organic Alliance (ROA) is composed of experts in farming, ranching, soil health, animal welfare, and
farmer and worker fairness. Led by Rodale Institute and spearheaded by Dr. Bronner’s and Patagonia, other founding
members of the ROA include Compassion in World Farming, White Oak Pastures, Fair World Project, the Textile Exchange, among others. The ROA works in partnership with NSF International, who serves as the Scheme Manager for the ROC. The
ROA has been established to continuously review and update the certification guidelines, provide resources to businesses
seeking to achieve Regenerative Organic Certification, and educate consumers about the imperative of regenerative
organic agriculture. Learn more at RegenOrganic.org.