The Extraordinary Campaing
Deeply grounded in contemporary social currents and political passions, the Obama campaign took the scope of campaign
communication and activity into whole new realms and, in the process, dwarfed McCain’s efforts. Obama’s election was
produced by an extraordinary shift in the way the citizenry gets information and relates to candidates and the Obama
campaign’s ability to exploit that at every level.
Their vast financial advantage allowed the Obama campaign to reach voters and states with fewer trade-offs – but the
Obama campaign did more than that: they developed new, innovative and effective forms of communicating with voters,
particularly new voters and those traditionally unengaged in the electoral process.
The post election survey conducted by Greenberg Quinlan Rosner for Democracy Corps and the Campaign for America’s Future
confirms that the tireless efforts of the Obama team to engage, educate and turn out voters were well rewarded on
Election Day.
Methodology:
This report is based on a survey of 2,000 voters conducted on November 4-5 by Greenberg Quinlan Rosner for Democracy
Corps and the Campaign for America’s Future.
ENDS