Unmarried Women Deliver...Big Time
Washington, DC. November 5, 2008.
Greenberg Quinlan Rosner Research congratulates its client, Women's Voices. Women Vote, on focusing attention on a
critical – and until last night – unheralded group of voters. Last night unmarried women supported Barack Obama by a
stunning 70 to 29 percent margin according to calculations based on the Edison/Mitofsky National Election Pool published
by CNN. This margin exceeds the support Obama generated among both younger voters and Hispanic voters. Unmarried women
similarly supported Democratic House candidates by a 64 to 29 percent margin, matching their progressive support in the
In fact looking back at martial status, unmarried women consistently generated large progressive margins, but never as
large as we saw last night. In fact, there emerged a 44-point difference in the behavior of married women and unmarried
women. If not for the overwhelming support of unmarried women, John McCain would have won the women's vote and with it,
the White House.
Last night unmarried women joined other groups, such as younger voters and people of color, in creating a new American
electorate. Over the next few days and weeks, Greenberg Quinlan Rosner will be publishing more details on how these
women helped change America. As progressives now begin thinking about consolidating the gains we saw last night and
creating long-term political coalitions, they would do well to pay attention to the critical contribution of unmarried
They earned it.
About Greenberg Quinlan Rosner
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the latest research and commentary from our principals and analysts, at www.greenbergresearch.com.