Microsoft Voices Concerns about Google-Yahoo Deal's Implications For Competition, Internet Innovation, Consumer Choice
and Privacy
Washington -- July 15, 2008 -- Brad Smith, Microsoft Corp. senior vice president and general counsel, testified on the Google-Yahoo! deal and the
future of Internet advertising today before the Senate Judiciary Committee Subcommittee on Antitrust and the House
Judiciary Committee Antitrust Task Force.
In his testimony before both committees, Smith questioned the legality of the deal, outlining the damage it could do to
competition in online advertising and innovation on the internet.
"If search is the gateway to the Internet, and most believe that it is, this deal will put Google in a position to own
that gateway and the information that flows through it," said Smith.
"Never before in the history of advertising has one company been in the position to control prices on up to 90 percent
of advertising in a single medium. Not in television, not in radio, not in publishing. It should not happen on the
Internet.
"When Yahoo! talks about this deal generating up to $800 million in additional revenue, that's money out of the pockets
of American businesses, big and small, who will pay higher prices for the very same ads they buy from Yahoo! today,"
Smith continued.
Smith focused on the following major concerns around the Google-Yahoo! deal:
* This agreement will give to Google an unprecedented level of control over advertising for search on the Internet - up
to 90 percent potentially of all search ads.
* It will mean fewer choices for online advertisers on the Internet, leaving them with no choice but to do business with
Google.
* It will lead to higher prices for those advertisers.
* The deal will also put Google in control of the gateway to the internet: searches, raising significant privacy
implications.
On privacy, Smith said: "If one company - Google - controls up to 90 percent of online search advertising it will have a
complete picture of your online activities. If that happens, Congress won't need to enact a federal privacy policy, we
will already have a national privacy policy - Google's privacy policy."
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people
and businesses realize their full potential.
ENDS