Coca-Cola Threatens Top Indian Photographer with Lawsuit
For Immediate Release
July 12, 2005
London (July 12, 2005): The Hindustan Coca-Cola Beverages Private Limited, a subsidiary of the Atlanta based Coca-Cola
company, has threatened Mr. Sharad Haksar, one of India's celebrated photographers, with a lawsuit.
Mr. Haksar, a leading international photographer and winner of the 2005 Cannes Silver Lion, has placed a large billboard
in one of Chennai's busiest areas - one of India's largest cities - with his own "work (which) is solely an expression
of creativity."
The billboard features the ubiquitous red Coca-Cola wall painting, commonly found across India. Directly preceding the
Coca-Cola ad, and part of the billboard, is a dry water hand-pump, with empty vessels waiting to be filled up with water
- a common scene in India, particularly in Chennai. The image can be viewed at
On July 11, 2005, the law firm of Daniel & Gladys, who represent Coca-Cola's Indian subsidiary, sent a letter to Mr. Haksar threatening him with serious legal
actions unless the billboard was replaced 'unconditionally and immediately'. Coca-Cola would seek Indian Rupees 2
million (US$ 45,000) for "incalculable damage to the goodwill and reputation" of Coca-Cola, and also sought an
'unconditional apology in writing'.
Mr. Haksar said, "I have no intentions of issuing any apology. Because I have not committed anything wrong. If Coke
pursues this legal course, my lawyers shall take appropriate counter action."
Mr. Haksar's billboard highlights the severe water shortages being experienced by communities that live around
Coca-Cola's bottling plants across India. A community close to Chennai, in Gangaikondan, has already held large protests
- protesting against an upcoming Coca-Cola plant. In the neighboring state of Kerala, in the village of Plachimada,
Coca-Cola has been unable to open its bottling facility for the last 16 months - because the community will not allow it
to.
Coca-Cola is in serious trouble in India. A massive rural movement has emerged to hold the company accountable for
creating water shortages and polluting the remaining water and soil.
"We appreciate Mr. Haksar's efforts and we condemn Coca-Cola's attempts to silence a public discourse on the issues,"
said Amit Srivastava of the international campaigning organization, India Resource Center. The campaign continues to
receive tremendous public support internationally and has put the Coca-Cola company on the defensive.
The recently held Live - 8 concerts pulled out with negotiations with Coca-Cola over sponsorships because of public
opposition, spearheaded by the India Resource Center. Coca-Cola was also banned from the Make Poverty History March as a
result, on July 2, 2005, a march of close to 300,000 people in Edinburgh in Scotland.
Mr. Haksar's work can be viewed at http://www.sharadhaksar.com
For more information, visit http://www.IndiaResource.org
Contact: Amit Srivastava, India Resource Center E: info@IndiaResource.org T: +44 7731 865 591 (UK) +1 415 336 7584 (US)
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