Media Release
Auckland, November, 2009: - Whether the All Whites win or lose this Saturday, one lucky New Zealander will appear
on-field at the World Cup Finals as Sony’s official 2010 FIFA World Cup Flag Bearer.
As an official FIFA partner, Sony will be sending one lucky soccer fan on the trip-of-a lifetime to the 2010 FIFA World
Cup in South Africa. The selected Sony Flag Bearer will receive the ultimate prize including flights to South Africa,
accommodation, sightseeing throughout their stay, brand new Sony products to use on their trip, and of course the
coveted opportunity to carry the FIFA Flag on to the official World Cup pitch as the New Zealand representative.
“This will be an amazing opportunity for the recipient who will get to witness the world’s largest and greatest single
sporting event first hand, “says Peter Buckton Sony’s Marketing Services Manager.
Runners up will also have the chance to win thousands of dollars worth of Sony products.
The competition is open to all soccer fans from year 7 to 13 who are currently registered with a soccer club or school
soccer team. Entrants must be passionate about soccer, outgoing and available to travel in July 2010.
All those interested in further details can contact sonyflagbearer@mediacounsel.co.nz.
Sony began a worldwide partnership with FIFA in 2007 and believes it is an excellent affiliation for the electronics
giant, which manufactures audio, video, communications and information technology products for the global consumer and
professional markets.
ENDS