New Zealand based Alan Cox has been described as “a mental health change-maker on a mission to change the narrative
around mental health and help millions of people achieve mental fitness.” With the launch of the groundbreaking mental
wellness app, EverYellow, he is already helping individuals around the country and across the globe. Now, Cox is turning
his attention to workplace stress and burnout, giving employers a truly effective tool to ensure a healthy, happy staff
and increased workplace wellbeing.
It isn’t just a great business idea. Cox truly has an insider’s understanding of how devastating setbacks - whether
personal or professional - can be to an individual. A serially successful entrepreneur who suffered through decades of
poor mental health, he shares how in spite of all his success, he also lived through a lot of major crashes - any one of
which might have been crushing. He admits that he “hit rock bottom multiple times” - and even made numerous attempts on
his own life. But every time, he's managed to bounce back - with an incredible story of resilience and recovery from
which we can all learn.
Today, Alan believes that a thriving mindset is accessible to all of us, and it's far easier to get than we might
realize. And now, thanks to his hard work, - ‘there’s an app for that!’ His extensive background in design thinking,
problem solving and business paired with his traumatic past, repeated challenges, and his new found passion for
neuroscience and positive psychology gave Alan a unique perspective. With this rare mix of talents, and extensive
research, he created the groundbreaking EverYellow.
“Whenever we hear or talk about mental health, it’s generally focussed on poor mental health. But the problem is that
most people who have sub-optimal mental health don’t even realise it. They just see themselves as being ‘normal’ and
this is just the way life is. So I want to change that, I want to help people see that their lives can be better,
wherever they are mentally right now.”
EverYellow is like no other wellness app on the market, It truly gives organizations a valuable lens into the wellbeing
of their executives and workers in ways that truly unlock every human’s potential and maximizes business results across
industries.
Using EverYellow, organizations can:
• Teach leadership: how to promote wellbeing the right wayHelp staff manage their own psychological wellbeing in an easy, proactive, enjoyable way.Help staff unlock dormant human potential and increase their performance and capability.Improve workplace culture through increased tolerance, respect and positivityDemonstrate a greater commitment to the psychological wellbeing of your people.Help those at risk of self harm or depression by shifting their perspectiveKeep a continuous temperature check on the wellbeing of your peopleSee exactly how much risk is present and where poor wellbeing is most likely impacting results.Discover important insights that steer the direction of wellbeing strategyIdentify underlying issues contributing to sub-optimal wellbeingFulfill your legal obligations in monitoring and managing psychological risk in the workplace
Achieving genuine results is at the heart of everything the team at EverYellow does.
“As a social enterprise, we’re not doing this to make money, we're doing this to shift the wellbeing of millions of
people around the world. If EverYellow didn’t produce solid results then we’d stop doing it. But it really works - and
we’re so proud of that.”
EverYellow is available at no cost from both Google Play and Apple App Store. The free
version of the app is very comprehensive and is Cox’s way of making positive
mental wellbeing accessible to anyone regardless of ability to pay.