Internet data use soars
14 October 2015
New Zealanders are using more data than ever – we used 143 percent more data in June 2015 than in June 2013, Statistics
New Zealand said today. People used more than 84,000 terabytes of data in the month of June 2015, compared with over
34,000 terabytes in June 2013. This does not include data used by mobile phone Internet connections.
Residential connections (households) used over 90 percent of the total data. “This is equivalent to 45 gigabytes per
household. It equates to every household watching around 27 hours of on-demand TV, or streaming 11 hours of HD video,
per week,” business performance senior manager Jason Attewell said.
“New Zealanders now have more options for streaming movies and TV online, and we’re making the most of them. The greater
availability of online streaming options, including subscription and non-subscription based services, has opened the
door to content that often isn’t broadcast in New Zealand,” Mr Attewell said. “Having access to more content has proved
to be very popular – New Zealanders like to keep up with the rest of the world.”
Some of these streaming platforms are included with an ISP connection plan, such as Lightbox or Neon, whereas others are
on a paid subscription basis, such as Netflix.
“The increasing use of data shows how much Kiwis have embraced these services, which have only recently been
introduced,” Mr Attewell said.
The increase in data usage coincides with a large increase in the proportion of broadband connections that have no data
cap. As at June 2015, 1 in 3 broadband connections had no data cap, compared with 1 in 12 in 2014.
“The increasing number of unlimited broadband connections goes hand-in-hand with the increasing amount of data people
are using, and enables households to use as much data as they would like,” Mr Attewell said.
These figures come from the 2015 annual Internet Service Provider Survey, which is sent to all Internet service
providers in New Zealand.