Name announced for New Crown Research Institute
The CEO-designate of the new Crown Research Institute that will be formed on 1 December through the merger of
HortResearch and Crop & Food Research, Peter Landon-Lane, today announced a name for the new CRI.
Mr Landon-Lane, currently CEO of HortResearch, said the new company will be officially called The New Zealand Institute
for Plant and Food Research Limited. It will trade as "Plant and Food Research" with the Te Reo name Rangahau AhumÄra
Kai".
"We deliberately chose a descriptive name because we want our purpose and value to be clear to customers, stakeholders
and New Zealand," said Mr Landon-Lane.
"We wanted to be clear that science and research are at the core of our business, and to spell out exactly our vision to
enhance and strengthen horticulture, crop and food science discovery and delivery for the benefit of New Zealand."
Mr Landon-Lane said years of hard work by those in New Zealand's plant and seafood-based primary industry sectors had
enabled the country to secure a global reputation for supplying high-quality produce.
"Plant and Food Research will work to provide science and research that builds on that reputation and allows the
development of new, novel, sustainable food products that earn a premium in global markets."
"This was already the focus of HortResearch and Crop & Food Research, now, as a merged organisation we will be able to deliver greater benefit for New Zealand, faster. Our Te
Reo name reflects this, weaving together the existing Maori names of our organisations and reinforcing our commitment to
seek knowledge that allows us to grow food to support better human health and wellbeing.
Mr Landon-Lane said branding for Plant and Food Research was being finalised and would be unveiled when the new company
formally opens for business on December 1.
ENDS