Datasquirt Helps New Zealanders Register To Vote
The Electoral Enrolment Centre is using CONTACT™ to make it easy for eligible voters to request an enrolment pack by
sending their name and address to Freetext 3676
Auckland, NEW ZEALAND–October 14, 2008–Datasquirt [ASX: DSQ], supplier of CONTACT™, its acclaimed multi-channel
communication solution, is pleased to announce that the Electoral Enrolment Centre has once again used Datasquirt’s
solution to facilitate enrolments for the upcoming general election.
“The younger generation’s preferred method of communication is SMS, and Datasquirt is pleased to work with the Electoral
Enrolment Centre to make it easy for young New Zealanders to register to vote,” said Aaron Ridgway, CEO of Datasquirt.
A staggering 51 percent of all enrolment requests received by the Electoral Enrolment Centre prior to the New Zealand
2005 general election were processed via Datasquirt’s SMS solution. This election some 42 percent of all enrolment
requests have been via SMS.
“Since early May when the enrolment drive commenced we have received more than 100,000 requests for enrolment packs via
Datasquirt’s two-way SMS platform,” said Rex Arrell, the Electoral Enrolment Centre’s Manager for Policy and
The Datasquirt solution has been securely and seamlessly integrated with the centre’s existing contact system for easy
processing and queuing of inbound and outbound text messages.
“By using CONTACT™ by Datasquirt we have efficiently and cost-effectively managed enrolment requests for the upcoming
election,” added Mr. Arrell.
Datasquirt’s CONTACT™ is supplied as software-as-a-service (SaaS) and is capable of processing high volumes of message
traffic in short time frames with secure access available from most Internet browsers.