Bringing the future forward with the Location Innovation Awards
In the near future, location based applications will be commonplace, with electronic coupons being sent to your mobile
because you are near a service you have opted-in for such as a Happy Hour deal for the bar you are walking past, or a
promotion from your favourite fashion retailer (with whom you have signed up and given your colour, style and size
preferences) which knows that you are in the mall.
GeoSmart Maps Ltd wants to bring that future forward to 2009 and has established a competition to encourage people to
come up with concepts in 4 categories, being Social Networking, Proximity Based Marketing, LBS Games and widgets for the
AA MAPS Biz Locator website. There are prizes for each category and the overall winner will also win a trip to San Jose
in the USA to attend the Where 2.0 Conference in May 2009.
The competition isn’t pitched just at developers, a proof of concept demonstration would be great, but a great concept
document has just as much chance of winning great prizes from a list of sponsors including Geekzone, Tomizone, Sony
Ericsson, TomTom, Vodafone new Zealand and the NZ Automobile Association.
The judging criteria are documented in the entry packs and on the official website at
http://www.locationinnovation.co.nz. The judges themselves are well qualified and represent GeoSmart, Massey University,
Geekzone and the Wireless and Broadband Forum.
The competition runs from 16 October 2008 and entries are to be in by 16 February 2009. The Awards will be presented at
the annual Wireless and Broadband Forum Convergence 2009 event at the Alinghi Base in Auckland’s Viaduct Basin.
ENDS