Tuesday 31 May 2005
For Immediate Release
Karen Walker Closes On Playboy
Playboy clothing is again the most popular search item in New Zealand, but local star Karen Walker is narrowing the gap
according to the latest Trade Me figures.
Returning to number one with 55,650 searches in May, Playboy is sitting pretty in the top spot again. But rocketing up
from number 20 to number three with 30,253 searches, Karen Walker is poised to take the lead.
Trading fashion labels for light sabres, Star Wars debuted at number six with 23,397 searches. Online fantasy game
Runescape makes its debut at number five with 25,454 searches, while back in our own galaxy Lions Tickets do battle at
number 18.
The full list of the top 20 search items for May 2005 is listed below.
The latest Neilsen//NetRatings figures show Trade Me had over 1.7 million unique NZ visitors in May. It has over
1,000,000 New Zealand members and more than 390,000 current listings.
Consumer Item May Ranking
(April in brackets)
Searches In May
Playboy Clothing 1 (3) 55,650
iPod 2 (7) 36,374
Karen Walker 3 (20) 30,253
Roxy 4 (10) 25,932
Runescape 5 (New) 25,454
Star Wars 6 (New) 23,397
Tupperware 7 (New) 22,917
Rx7 8 (13) 22,865
Evo 9 (16) 21,372
Nike 10 (12) 18,732
Pedometer 11 (New) 17,679
Chainsaws 12 (New) 17,434
Louis Vuitton 13 (New) 16,864
Gucci 14 (18) 16,732
Mp3 Players 15 (17) 16,705
Bratz 16 (New) 14,857
Rx3 17 (New) 14,180
Lions Tickets 18 (New) 14,008
Ralph Lauren 19 (15) 13,888
Datsun 20 (New) 13,161
ENDS