MEDIA RELEASE
LET US ENTERTAIN YOU
PACIFIC BLUE TO LAUNCH ONBOARD ENTERTAINMENT THIS WEEK
Virgin Blue’s international airline Pacific Blue^ will make history this Thursday 26 May by becoming the first carrier
in the southern hemisphere to offer new era inflight entertainment systems on board its flights.
The DigEplayer™’s 7” screens are designed to sit on the fold down tray table offering Guests a completely self
contained, on-demand entertainment system. The pre-programmed selection offers movies, children’s favourites, recent TV
shows and music videos. The entertainment system will be rolled out on selected services starting Friday, available on
all flights from 13 June for the small rental fee of $12.00.
Pacific Blue announced its intention to provide Guests with the DigEplayer™ in March, a move that other airlines have
since followed.
The new entertainment system is the latest initiative from Pacific Blue and shows its commitment to offering Guests the
most up to date product combined with quality service and low fares.
Pacific Blue CEO, Tony Marks, said “We are very excited to see this unique system on our flights and to provide our
Guests with more options to enhance their flying experience. Our research shows the take-up will be great and the
enthusiasm of the crew is contagious. We look forward to rolling out DigEplayer™ across the entire fleet in June."
The DigEplayer™ offers state of the art technology and was developed by APS of Tacoma, Washington.
^International flights to New Zealand operated by Pacific Blue Airlines (NZ) Ltd. International flights to Fiji, Vanuatu
and the Cook Islands offered by Pacific Blue Airlines (Aust) Pty Ltd and operated by Pacific Blue Airlines (NZ) Ltd.
Pacific Blue is Virgin Blue’s New Zealand based low fare carrier, operating three brand new 737-800’s. For Pacific Blue
bookings log on to www.flypacificblue.com, phone 13 6789 or contact your travel agent.
ENDS