27 October 2004
SKY TELEVISION SIGNS DEAL WITH BLOCKBUSTER NZ
New Website For Online DVD Business, http://www.dvdunlimited.co.nz
SKY Television announced today that it has signed a product purchasing agreement with Blockbuster NZ. Under the terms
of the agreement, SKY will source product for its newly launched online DVD movie rental business, DVD Unlimited,
through Blockbuster NZ.
According to Steve Dods, Master Franchisee, Blockbuster NZ the agreement further strengthens an existing relationship
with SKY Television. "We have had a good relationship with SKY Television for a number of years. We envisage this latest
venture will be mutually beneficial to both companies," he says.
"The agreement not only enables SKY to source its product through Blockbuster NZ but allows SKY to utilise their
industry expertise and intelligence. We are now one step closer to realising our future goal of 'video on demand',"
comments John Fellet, SKY Television Chief Executive.
Earlier this month, SKY Television successfully acquired the assets of New Zealand's first online DVD movie rental
business, DVD Unlimited. SKY runs the online DVD subscription service from Auckland where it plans to operate the
largest DVD library in New Zealand. DVD Unlimited customers do not need to first join SKY TV to enjoy home delivered
John Fellet says SKY has made a significant investment in the business. "In addition to purchasing thousands of
additional DVDs, we've also added some great features to the DVD Unlimited website. Customers can now search the
comprehensive range of titles, read or post movie ratings and reviews, as well as access expert picks. Utilising
individual ratings we can also learn what each customer likes and offer personalised recommendations," he says.
SKY is committed to providing the best online DVD movie rental service possible. " We wanted to make the service as user
friendly as possible. Nationwide overnight delivery is just one more way of adding value to our service," says John
About DVD Unlimited - The Better Way To Rent DVDs! New Zealand's number one place to rent DVDs online is DVD Unlimited!
With DVD Unlimited you can watch unlimited DVDs, with no worries about due dates or late fees. Once you sign up we'll
send you three DVDs in the post, for you to watch whenever you want. When you want a new one just send it back to us
freepost, and we'll mail you a replacement from your own pick list. All for one flat fee of $38 a month! Packages start
from $28 a month.
Running since December 2003, DVD Unlimited is NZ's first online DVD subscription service. Originally based in Nelson,
we're now freshly based in Auckland, with an ever-growing library containing 1000's of titles. We're committed to
providing the best service possible, which is why you'll find customer reviews, movie ratings and expert picks to help
you find the flicks you want to watch. Best of all, from your own ratings we'll learn what you like, and pick you
The ever-growing library can be accessed at http://www.dvdunlimited.co.nz