Trend Micro Launches New Incubation Organisation
Global Team Focuses on Development of Emerging Internet Security Technologies to Continue History of Innovation
Trend Micro, Inc., a leader in network antivirus and Internet content security software and services, has announced the
creation of its Incubation organisation, headed up by Raimund Genes, President of European Operations.
The organisation will focus on taking new Internet security technologies to market and help ensure that Trend Micro is
proactively developing solutions to help customers to deal with current and future Internet security threats. The
formation of this organisation is the latest initiative from Trend Micro to continue its long-standing tradition of
Made up of senior product specialists and marketers from around the world, the organisation benefits from a truly global
perspective of forthcoming market requirements for antivirus and Internet content security solutions.
Through the organisation, Trend Micro will be able to focus on emerging market segments and security technologies that
deal with prospective threats, while its worldwide sales and support organisation continues to provide Trend Micro’s
core technology and business strategies for corporate, small-medium business and home users.
Steve Chang, CEO and Founder of Trend Micro said, “Internet security solutions providers constantly need to evolve. It
is the nature of our business, where we are required to provide new solutions to deal with emerging threats and changing
market requirements. Trend Micro’s new Incubation organisation will allow us to explore many new areas and new
technologies to deal with tomorrow’s threats.”
A history of innovation
In 1995 Trend Micro became an industry pioneer in the migration of virus protection from the desktop to the server
level, with the launch of Trend Micro ServerProtect. In 1997 it launched the industry’s first virus protection for the
Internet gateway with InterScan VirusWall. Since then, it has demonstrated a history of innovation in server-based
antivirus products that has contributed to the leadership position it holds today in this market (according to the
recent IDC report “Worldwide Antivirus 2004-2008 Forecast and 2003 Competitive Vendor Shares.”).
Trend Micro New Zealand regional manager Damian Thompson says the formation of this organisation shows the company’s
commitment to shifting the paradigms of antivirus security with cutting-edge products, services and strategies, such as
Trend Micro Network VirusWall, Outbreak Prevention Services, and its Enterprise Protection Strategy.
“Trend Micro is committed to following its path of innovation to help companies manage today’s ever-increasingly
complex, fast-spreading malware threats.”
About Trend Micro
Trend Micro is a leader in network antivirus and Internet content security software and services. The Tokyo-based
corporation has business units worldwide. Trend Micro products are sold through corporate, value-added resellers and
managed service providers. For additional information and evaluation copies of all Trend Micro products, visit: http://www.trendmicro.co.nz