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For Release on 22 April 2004
Siebel Systems and Teradata Announce Strategic Partnership for Analytic Applications and Enterprise Business
Intelligence
Driven by customer demand, Siebel and Teradata announce immediate availability of integrated and optimised products
AUCKLAND, New Zealand – Siebel Systems, Inc. (Nasdaq: SEBL), a leading provider of business applications software, and
Teradata, a global leader in enterprise data warehousing and a division of NCR Corporation (NYSE: NCR), announced a
strategic partnership today. This new partnership promotes enterprise-wide analytics, enabling more users to get
valuable business insights from greater amounts of detailed data.
Driven by customer needs, the focus of the comprehensive partnership is to provide enhanced integration and optimisation
between the Siebel Analytics products and the Teradata® Warehouse. Teradata is now a strategic platform partner in the
Siebel alliances program and Teradata Warehouse will become a supported database platform for Siebel Analytics.
“We have selected Siebel’s Analytic Applications and Teradata to support our next-generation approach to enterprise data
warehousing and business intelligence,” said Robert Pacek, chief information officer of DIRECTV Operations LLC. “We’re
pleased with the progress and collaboration we’ve seen from Siebel and Teradata and expect this integrated solution to
provide significant benefits and competitive advantage to DIRECTV.”
Now available, the Siebel Enterprise Analytics Platform is optimised for high-performance native interaction with the
Teradata Warehouse to enable customers to leverage the complete functionality and maximum performance provided by the
Teradata data warehousing platform. For example, Siebel Analytics generates SQL specific to Teradata, and makes use of
specialised analytic functionality offered by the Teradata database. This enhances Siebel’s existing support for
Teradata, currently deployed in joint customer sites worldwide.
“Coupled with Teradata, Siebel Analytics’ unique capabilities have enabled us to provide actionable, timely information
as we scaled to more than 4,500 employees using hundreds of analytic applications that help us to operate our business
effectively,” said James Holder, director of engineering systems, Union Pacific Railroad. “It has been our experience
that Siebel Analytics and Teradata provide unrivaled scalability and performance in a complex, multi-terabyte
environment.”
With planned availability to initial customers in the second quarter and general availability targeted for the third
quarter of 2004, all Siebel analytic applications will be optimised for the Teradata Warehouse. Also in the third
quarter, Siebel and Teradata plan to make available an integration methodology between Teradata’s industry-specific
logical data models and Siebel’s Analytic Application data models to minimise data redundancy and to speed
implementation for joint customers. The Siebel Analytics product family includes more than 150 applications, in over 20
industries, providing actionable insight for all users, including executives, managers, partners and front-line
employees.
“We have long relied on Siebel Analytics to provide users critical insights to business information in our Teradata
enterprise data warehouse,” commented Mohammad Rifaie, vice president of Enterprise Information Solutions, Royal Bank of
Canada. “With thousands of users getting actionable intelligence from more than 14 terabytes of data, the proven
scalability and capabilities of Siebel Analytics and Teradata Warehouse have enabled us to operate one of the most
analytically sophisticated environments in our industry. We look forward to the benefit of performance optimisation
enabled by this partnership.”
According to Julian Beavis, Teradata vice president for India, Southeast Asia, Australia and New Zealand, “This is a
partnership driven by the needs of customers. Siebel and Teradata customers were clear: they wanted us to make it easy
for them to integrate and use our best-of-breed technologies. The combination of Siebel’s packaged analytic applications
and the Teradata Warehouse provides decision-support capabilities for improved customer insight, operational efficiency
and competitive advantage.”
“Teradata and Siebel share a vision that business intelligence and data warehousing solutions must provide just-in-time
insight from vast quantities of detailed customer and enterprise data to drive fact-based actions and interactions,”
said Larry Barbetta, group vice president and general manager, Siebel Analytics. “We are pleased that through our
partnership with Teradata, together we are providing joint customers with the integrated and optimised products to
realise this vision today.”
About Siebel Systems
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market
to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments
worldwide, Siebel Systems provides organisations with a proven set of industry-specific best practices, CRM
applications, market-leading analytics products, and business processes, empowering them to consistently deliver
superior customer experiences and establish more profitable customer relationships. Siebel Systems’ sales and service
facilities are located in more than 30 countries.
About Teradata Division
Teradata, a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing,
analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s
award-winning solutions (www.teradata.com) to get a single, integrated view of their business to enhance
decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with
their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology™
solutions that maximize the value of customer interactions and help organizations create a stronger competitive
position. NCR (www.ncr.com) is based in Dayton, Ohio.
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Except for the historical information contained herein, this press release contains forward-looking statements that
involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or
forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with
customer relations, such as the availability of Siebel Systems’ products and services, customer implementation of
products and services, relationships with customers, third-party vendors and systems integrators, concentration of
revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully
manage growth, significant current and expected additional competition, and the need to continue to expand product
distribution and services offerings. Further information on potential factors that could affect the financial results of
Siebel Systems are included in Siebel Systems’ Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and its other
filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no
obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and
company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.