NEWS RELEASE
For Immediate Release
Teradata Announces New Version of Value Analyzer
Detailed profitability analysis now available for all industries
AUCKLAND, New Zealand – Teradata, a division of NCR Corporation (NYSE: NCR), today announced a new version of its
award-winning Teradata Value Analyzer, the only analysis tool that calculates profitability at the detail level driven
by customer behavior. Much admired for its strength in the banking and telecommunications industries, Teradata Value
Analyzer 3.0 is now available for all industries.
“Profitability analysis by product, channel and customer is an essential part of the planning process to make decisions
regarding resource allocation, product development and for identifying pockets of opportunity,” said Kim Collins,
Gartner analyst.
The insights generated by Value Analyzer enable an assessment of all types of business profitability and support swift,
sound decisions guiding marketing, product and customer service initiatives, according to Julian Beavis, Teradata vice
president for New Zealand, Australia and South East Asia. “In today’s economy, using a profitability measurement
solution that depends on averages doesn’t make sense. Details answer the question ‘why’ and provide companies with
actionable information that can create a competitive advantage. Averages don’t.”
Teradata Value Analyzer’s detailed, behavior-based approach differs from more traditional measurement tools that
determine profitability by using high-level averages or aggregations. Without the details that drive revenue and costs,
companies are left with an inaccurate view of value leading to misguided business decisions that affect the bottom line.
Teradata Value Analyzer links revenue and expense data to actual customer transactions and interactions within a
company. For a complete profit and loss metric, it also can include risk provisions and capital allocations. The metric
can be calculated for any profit object. A profit object at the lowest level can be an account, a telephone number,
reservation record or shipment, to name a few. Starting from a profit object, a company can easily get to different
views of profitability across the enterprise including customer, product, organisation and channel.
Teradata Value Analyzer provides for flexible and robust analytical capabilities that support strategic decisions. It
supports the detail flow of revenue and expenses through all entities of the organisation, providing an important link
between standard finance-led organisational profitability and detailed customer profitability. Modeling cost flows, it
also supports the creation of activity-based management processes and calculations.
Teradata Value Analyzer calculations are easily completed inside the Teradata data warehouse engine, rather than
consuming resources and time moving large amounts of data in and out of a separate system as it is processed. In
addition to speed of the calculations, accuracy, which is critical for making confident business decisions, is not
compromised. Working in a single integrated database, Teradata allows for an actionable review of all data, not just a
sample that may offer misleading clues to profitability.
About Teradata Division
Teradata, a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing,
analytic applications and data warehousing services. Organisations around the world rely on the power of Teradata’s
award-winning solutions (www.teradata.com) to get a single, integrated view of their business to enhance
decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with
their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology™
solutions that maximise the value of customer interactions and help organisations create a stronger competitive
position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 29,000 people worldwide.
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NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.