Hitwise Press Release
Education Websites top the Ranks as Uni Students start the Year
Auckland, 12th March 2004; Hitwise, the world's leading online competitive intelligence has reported that the popularity
of education-related websites has skyrocketed over the month of February 2004, as tertiary students around the country
either commenced or returned to their studies.
At number one position in the 'Education - Institutions' category, The University of Auckland website
http://www.auckland.ac.nz which provides information regarding courses, academic resources, faculties and departments,
news and events, as well as a campus guide.
For the week ending 6th March 2004, The University of Auckland site held an 8.46% market share against all other New
Zealand sites within the 'Education - Institutions' category of Hitwise. The 'Education - Institutions' category as a
whole jumped 71.47%.
Top 10 Education - Institutions for NZ are:
About Hitwise
Hitwise is the leading provider of online competitive intelligence services to Fortune 1000 corporations, providing
corporate marketers with real-time insights into their online competitive environment. Via a combination of ISP data
partnerships and opt-in mega panels, Hitwise collects anonymous information about the usage habits of more than 25
million Internet users worldwide, covering home, work and educational usage. With a categorized database of over 450,000
of the world's most popularly visited websites, Hitwise is able to offer a daily analysis of over 150 vertical markets
in each country of operation.
Hitwise is a privately held company and is headquartered in Melbourne, Australia and operates in US, UK, Hong Kong,
Australia, New Zealand and Singapore.