Breaking The Traffic Gridlock - Iti Applaudes Thoughtful Use Of Technology
Central London’s solution to its traffic gridlock - which had businesses losing £2 million per week and 50% of cars
standing still - highlights the importance of the thoughtful use of technology to enhance people’s lives, says ITI
Managing Director Chris Mitchell.
He was commenting on a presentation by Susan Kramer, a member of The Transport of London Board, at this week’s New
Zealand Sustainable Business Conference in Auckland.
“The system that’s been developed for Central London’s horrendous traffic problems is designed to change people’s
behaviour, not just tax them for continuing the same behaviour,” says Mr Mitchell.
“The technology incorporated into the system is finely tuned – not a blunt instrument. For instance they can give a
nurse access to the city without the charges other commuters pay. The technology allows for flexibility, so changes can
be made based on time periods in the city and is also tailored to reduce congestion in surrounding suburbs.
“Susan Kramer reported to the conference that after six months traffic delays are down by 30%.”
Mr Mitchell says many New Zealand companies are also seeking to employ people with both technology skills and wider
business understanding and social responsibility.
“It’s a trend that we are seeing through our close involvement with the New Zealand business community and is in line
with ITI’s philosophy of producing graduates who are not only armed with the latest IT skills, but are commercially and
socially aware.”
For more information: Chris Mitchell, ITI Managing Director, phone 09 918 7945, mobile 02745 29616, email
chris.mitchell@iti.co.nz, website www.iti.co.nz
Editor’s Note: ITI (Information Technology Institute) is a successful and innovative business that trains and places
skilled, New Zealand-resident professionals into IT careers.