Upward trend for downhill skiing websites.
Auckland, 12th June, 2003 - According to Hitwise, the world's leading online competitive intelligence service, New
Zealand traffic to snow sports websites has increased at a rapid rate over the past few weeks. With mountain resorts
such as Mt Ruapehu experiencing great snowfall, New Zealand Internet users are flocking online to ski related websites.
Over the past few days, Hitwise local competitive index demonstrates that 76% of traffic to the Snow Sports category
was directed at domestic sites. When visiting local and global snow related websites, New Zealand Internet Internet
users are spending an average of 5 minutes and 58 seconds to check snowfall, conditions, lift operations, snow depth,
arrange accommodation and ski hire.
Hitwise Click Stream data shows that accurate weather reporting is a important factor in the planning of a ski trip
with over 7% of traffic from Mt Ruapehu - www.mtruapehu.com visited Snow-Forecast.com - www.snow-forecast.com
immediately after. New Zealanders showed the most loyalty to website Ruapehu - http://www.ruapehunz.com/ as it is ranked the highest bookmarked website in the Snow Sports Category by far last week. Over 10% of visitors to http://www.ruapehunz.com/ saved it to their "favourites" on their browser.
Another interesting Click Stream insight this week demonstrated that almost 10% New Zealand visitors to Snow.co.nz – http://www.snow.co.nz, came directly from Surf.co.nz - www.surf.co.nz and a further 8% came directly from Surf.nzXsports.com – http://www.surf.nzxsports.com. These figures reinforce the fact that most keen skiers and snowboarders in New Zealand are actually surfers...even in
winter! The fast moving website in the Snow Sports category was New Zealand Alpine Ski Racing - http://www.skiracing.org.nz .
This website features information on alpine ski racing, training, coaching and development programs at national and
international levels. The website http://www.skiracing.org.nz/ has jumped 10 positions in the Snow Sports category among all global snow sports websites visited by New Zealand
Internet users for the week ending 07/06/03.
Sports - Snow Sports > All Sites > Weekly rankings for the week ending 07/06/03 > Ranks by 'Visits'