Sybrel launches with CyberElves and Microsoft-based capabilities targeting NZ's largest companies
Sybrel appointed NZ reseller for Onyx Enterprise CRM and Plumtree Portal offerings
AUCKLAND, 2 September 2002 - Sybrel, a new company which specialises in Microsoft-based solutions and services, has been
launched today by owners SGB Investments Ltd. The new firm, which employs ten personnel from offices in Auckland and
Wellington, is the result of major realignments within the SGB group of companies. This includes the repositioning of
the group's core Microsoft-based capabilities, formerly part of Certus Consulting, into Sybrel, allowing Certus to
consolidate its market leading position as an IBM technology specialist.
With the realignment, Sybrel becomes the New Zealand reseller of Onyx Customer Relationship Management (CRM) and
Plumtree Portal solutions, which are both based on Microsoft operating systems. To augment its core Microsoft
capabilities, Sybrel has also acquired the assets, intellectual property, clients, personnel and rights associated with
CyberElves in New Zealand and Asia Pacific.
According to Sybrel's newly appointed Managing Director, Peter Radich, the company's extensive Microsoft capabilities
are strengthened by the infrastructure and depth of experience provided by the Auckland-based CyberElves team. "Sybrel
is a Certified Microsoft Business Partner which, combined with the technical expertise of CyberElves, creates a rich
portfolio of solutions and a strong services team to consolidate our position in the top-tier corporate market," he
"We will continue to implement solutions for New Zealand's largest companies so that they can manage and deliver vital
information quickly, easily and accurately to anyone, anywhere, anytime on any device."
Steven Graham, Southern Regional Manager of Microsoft New Zealand, says that the combination of international and New
Zealand-based skills, together with the Microsoft Business Partner status greatly enhance Sybrel's ability to deliver
sophisticated solutions to New Zealand's largest companies. "CyberElves has developed solid Microsoft solutions for New
Zealand customers," he said. "Microsoft is confident that the team at Sybrel will continue to deploy innovative
solutions that meet the needs of New Zealand businesses into the future."
Sybrel secures CyberElves Auckland operation
"CyberElves Incorporated has sold to Sybrel the Asia Pacific trading rights to the CyberElves brand, along with our
Auckland-based operation, in order to focus on our growing North American client base," explains the Managing Director
of New York-based CyberElves Inc, Philip Carden. "However the relationship between the two companies will continue as
Sybrel implements online projects for our international clients."
CyberElves Inc. specialises in the development of complex web sites and e-commerce portals around the world, with
particular emphasis on back-end technologies and systems integration. The company makes use of remote development
methodologies to complete international projects ahead of time. CyberElves was established in 2000 to exploit the time
differences between New Zealand and offshore markets, leveraging its ability to work through the North American and
European nights to reduce project timeframes.
Sybrel becomes NZ reseller of Onyx Enterprise CRM software
Based in Seattle, USA, Onyx Software Corporation is a worldwide leader in successful enterprise-strength Customer
Relationship Management (CRM) solutions. Onyx CRM offers a fast, cost-effective solution that shares critical
information among employees, customers and partners through Web-based portals.
"Onyx products empower organisations to retain satisfied customers, which fits perfectly with Sybrel's key strengths in
enabling companies to deliver the right information to the right people," says Peter Radich. "Furthermore, Onyx
Enterprise CRM solutions provide a level of functionality, flexibility and cost effectiveness that suits the needs of
New Zealand companies. There are a number of New Zealand companies showing an active interest in Onyx solutions and we
will be announcing a significant deal shortly."
Commenting on the appointment of Sybrel as the New Zealand reseller of Onyx CRM software, Onyx Vice President Asia
Pacific, Basil Reilly explained that Sybrel is a natural partner. "We are impressed with Sybrel's extensive list of
clients in the areas where CRM is becoming more relevant," he said.
Sybrel appointed NZ reseller of Plumtree Portal solutions
"Plumtree is delighted to be working with Sybrel," says Plumtree Managing Director Asia Pacific, Jay Simons. "Sybrel
will deliver and implement Plumtree's corporate portal to businesses in New Zealand because they have a proven track
record delivering strong technology-based solutions to their customers. Furthermore, Sybrel shares our commitment to
excellence and we are confident they will represent us strongly in New Zealand."
Based in San Francisco, USA, Plumtree Software offers enterprise software for the Internet which brings together
content, applications and services from traditionally incompatible platforms and networks. Plumtree's mission is to
empower new audiences of employees, customers and partners across the enterprise to interact with a broader range of
information technology than was previously possible. Microsoft is a key Plumtree alliance member.